Podcasts Flex Mass-Reach Muscle As New Data Shows Reach Beats TV, Social Media.

Podcasts have become one of America’s biggest mass-reach media platforms, with new analysis showing they now reach more young and middle-aged adults than YouTube, television, Facebook, Instagram or Spotify. An analysis from Cumulus Media and Westwood One’s Audio Active Group, combining audience data from Edison Research, Nielsen and MRI-Simmons, finds podcasts rank second in reach among both…