Amazon DSP, iHeartMedia See Broadcast Radio In Omnichannel Advertising.

Amazon DSP is working with the U.S. radio industry to bring broadcast radio into the same omnichannel advertising and measurement environment as streaming audio, podcasts, connected TV, display and mobile, with broader integration targeted for 2027. Larry Linietsky, Global Head of Audio at Amazon DSP, said during a webinar Wednesday that the company is working with iHeartMedia initially to build…