The Eyes Have It – Breaking into a Saturated Market: a Conversation with RLVNT Where Technology is Driving Performance Sunglasses

PREFACE: My interest in sunglasses, related to both style and performance, began in the mid-1990s, spurred by innovations created for military operations such as Desert Storm. Companies like Wiley X were developing glasses and goggles for harsh conditions -- combat scenarios loaded with dust and blinding light. They designed frames with removable gaskets that largely conformed to your facial…