Cadent's Doug Rozen on How to Unify Your TV, CTV, and YouTube Strategy

Cadent President Doug Rozen unpacks the hidden organizational silos and ad frequency nightmares plaguing modern video advertising at Cannes. Discover why shifting from audience persistence to contextual TV and total video planning is the ultimate fix for bruised brand performance. Key Highlights 📺 Internal agency silos are ruining the viewer experience by slamming consumers with the same ad over…