Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Adam Gillman co-founded Hiya Health ( hiyahealth.com ), the kids' vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at the end of 2024 at a reported $260M valuation. He and his co-founder Darren still run it, and 2026 is…