ONME News Special on California Connects Part 1- Resources finally reaching communities throughout the state

The California Complete Count Census 2020 was a revived, every-10-year process experiment that proved one thing: trusted messengers were the key to reaching "hard-to-count" populations throughout California. That is why the state invested over $187 million in that effort that panned out. The state stayed away from federal top-down messaging as well as going beyond legacy media. Ethnic media played…