Apparel Genetics Launches BodyCodes Sizing System Based on Body Shape

Apparel Genetics, Inc. launched a new sizing system called BodyCodes on August 22, 2026, which categorizes women’s clothing based on body shape rather than traditional numerical sizing. The Austin-based company developed this standard to address inconsistencies in apparel fit that often lead to consumer returns. The system functions by assigning specific codes to different body shapes, aiming to…