Privacy First, Guesswork Never How Synthetic Data Is Rewriting Marketing

Recorded live at SocialWest 2026 in Calgary, Sabaa Quao , venture studio advisor and AI strategist, joins host Lindsay Smith to explore how synthetic data is about to change the way every marketer builds customer models. Sabaa spends his days advising startups at the intersection of AI and fintech, and points to Arima as one of the clearest examples of where this is headed: a synthetic model of…