Cool Is The New Hot: Why the Nordics May Be The Ultimate Escape Right Now

Forget baking beside a pool in 40-degree heat. From “coolcations” and Midnight Sun adventures to after-dark aurora hunts, Arctic ice floating and fika safaris, travellers are heading north—and Off The Map Travel founder Jonny Cooper says the shift is about much more than temperature. For decades, the formula for a great summer vacation seemed fairly […] The post Cool Is The New Hot: Why the…