# new business (news sources) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover new business. Page: Feed: --- ## [How ‘Vaseline’ became ‘Bassline’ and took over social media](https://www.afaqs.com/news/social-media/how-vaseline-became-bassline-and-took-over-social-media-12444210) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ A playful pronunciation of Vaseline by a Korean skincare creator has turned into a social media trend, with creators and users sharing memes, remixes and their own interpretations of "Bassline" across platforms. The trend began when Korean skincare creator Min Day Lee showcased her Vaseline collection and referred to the brand as "Baseline". The pronunciation was subsequently picked up by social… ## [Flipkart Ads launches Saarthi with free agency support for sellers](https://www.afaqs.com/news/advertising/flipkart-ads-launches-saarthi-with-free-agency-support-for-sellers-12444149) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ Flipkart Ads has launched 'Saarthi', an Ads Partner Program that gives sellers access to an AI-powered campaign tool and support from certified agency partners at no cost. The programme is built around two components: an AI-powered campaign dashboard available to all sellers on Flipkart, and a network of agency partners that can manage campaigns for sellers. The agency network includes… ## [MMTC-PAMP appoints Sidharth Malhotra as brand ambassador](https://www.afaqs.com/news/advertising/mmtc-pamp-appoints-sidharth-malhotra-as-brand-ambassador-12444168) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ MMTC-PAMP has appointed actor Sidharth Malhotra as its brand ambassador. As part of the association, Malhotra will feature in the company's new integrated campaign, 'Purest And More', which highlights MMTC-PAMP's offerings across physical gold and silver, digital investments, gold recycling, online purchasing and buyback services. The campaign film is set around a family wedding celebration and… ## [Royaloak partners with PVR INOX for AI-created campaign](https://www.afaqs.com/news/advertising/royaloak-partners-with-pvr-inox-for-ai-created-campaign-12444096) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ Royaloak Furniture has launched its first AI-created advertising campaign through a partnership with PVR INOX. The campaign features a brand film created entirely using AI. It will run across 250 PVR INOX screens in India over three months. Built around a light-hearted narrative, the film follows a woman seeking out 'international' experiences before discovering that she can bring international… ## [Disney posts $25.2 billion revenue in Q3 FY26 driven by strong IP and experiences growth](https://www.afaqs.com/news/media/disney-posts-252-billion-revenue-in-q3-fy26-driven-by-strong-ip-and-experiences-growth-12443676) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ The Walt Disney Company reported solid financial results for the third quarter ended June 27, 2026, driven by continuous investments in core intellectual property (IP), strong theme park attendance, and expanding streaming viewership. Financial Highlights Total revenues grew 7% year-over-year to $25,248 million for the quarter, up from $23,650 million in Q3 FY25. Total segment operating income… ## [ZEE Media & SAP host Ludhiana edition of ‘Architects of Viksit Bharat’](https://www.afaqs.com/companies/zee-media-sap-host-ludhiana-edition-of-architects-of-viksit-bharat-12443653) _2026-08-27 · afaqs! Content Team · afaqs! : Latest Posts_ ZEE Media and SAP's 'Architects of Viksit Bharat' initiative held its Ludhiana edition on August 26, following events in Delhi and Ahmedabad. The forum recognised more than 25 business leaders from Punjab's homegrown enterprises for their contributions to the state's business ecosystem and the broader Viksit Bharat initiative. Aman Arora, Cabinet Minister for Industries & Commerce, Investment… ## [Sachin Tendulkar gets hiccups every time Kissht approves a loan](https://www.afaqs.com/news/advertising/sachin-tendulkar-gets-hiccups-every-time-kissht-approves-a-loan-12443578) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ Kissht has appointed Sachin Tendulkar as its brand ambassador for three years and launched a new campaign titled 'Loans Without Any Hiccups'. The campaign comprises a series of digital films built around a comedic premise: every time a loan is approved through the Kissht app, Tendulkar gets the hiccups. The campaign uses the gag to highlight Kissht's loan approval process, with the films focusing… ## [OZiva appoints Abhishek Agrawal as Chief Growth Officer](https://www.afaqs.com/people-spotting/oziva-appoints-abhishek-agrawal-as-chief-growth-officer-12443459) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ Abhishek Agrawal has joined OZiva, Unilever, as chief growth officer. Agrawal moves to the nutrition and wellness brand after spending over four years at Plum Goodness, where he was chief business officer, digital. Before that, he spent more than 15 years at ITC in several roles across e-commerce, category development, operations, retail strategy and merchandising. He posted about this development… ## [Union MF says there’s no ‘tukka’ in investing with new campaign](https://www.afaqs.com/news/advertising/union-mf-says-theres-no-tukka-in-investing-with-new-campaign-12443383) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ Union Mutual Fund (Union MF) has launched 'Tukka Nahi, Tareeka Chahiye', an investor awareness campaign centred on how people make investment decisions. The campaign contrasts 'tukka', or guesswork, with 'tareeka', or a method, to highlight the role of planning and discipline in investing. It addresses how market noise, opinions, tips and assumptions can influence investment decisions. The… ## [Sharvari’s beauty emergency gets a quick fix from Nykaa Now](https://www.afaqs.com/news/advertising/sharvaris-beauty-emergency-gets-a-quick-fix-from-nykaa-now-12443276) _2026-08-27 · afaqs! news bureau · afaqs! : Latest Posts_ Nykaa has launched a new campaign for Nykaa Now featuring brand icon Sharvari and actor Sheeba Chaddha. The film centres on a beauty mishap and highlights the platform's quick delivery proposition. In the film, Sharvari finds herself dealing with smudged makeup following an emotional moment at a family celebration. As her mother, played by Chaddha, begins commenting on her daughter's beauty… ## [Ship software peacefully (Sponsored)](https://crawlproof.com/a/KUm9k9Q6nPkQ) _2026-08-27 · **Sponsored**_ Connect your repo and deploy instantly — Railway handles config, scaling, and monitoring. ## [Lacto Calamine deepens its oily-skin expertise with strategic launch of light gel moisturization range](https://www.afaqs.com/news/advertorial/lacto-calamine-deepens-its-oily-skin-expertise-with-strategic-launch-of-light-gel-moisturization-range-12437198) _2026-08-26 · afaqs! partner content · afaqs! : Latest Posts_ Piramal Pharma Limited's India Consumer Healthcare (PCH) business with its brand Lacto Calamine is venturing into light gel moisturizers. Building on its longstanding expertise in oily skincare, Lacto Calamine has launched a new range of light gel moisturizers bringing together Super Light Moisturising Gel for lightweight hydration , Brightening Gel Moisturiser for bright and glowing skin , Dewy… ## [ACKO Health Insurance campaign puts everyday health choices in focus](https://www.afaqs.com/news/advertising/acko-health-insurance-campaign-puts-everyday-health-choices-in-focus-12436947) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ ACKO has launched a national digital campaign for its health insurance business, featuring content creators who turn down everyday temptations in favour of healthier choices. Titled "For people who don't compromise", the campaign comprises three films featuring content creators JordIndian, Vishakha Biswas and Divesh Khatri, and Biji Basheer. The films use the Hindi line "Unke liye jo compromise… ## [Reliance doubles down on family in 'Parvah hai toh parivar hai'](https://www.afaqs.com/news/mktg/reliance-industries-12436934) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ For Reliance Industries chairman and MD Mukesh Ambani, if India has to be among the top countries in the world, "Reliance has to continue to be among the top companies in the world." Founded in 1958 by Dhirubhai Ambani, Reliance Industries is a Fortune 500 company and the largest private sector corporation in India. His son Mukesh leads it today. Mukesh Ambani asserts this view in the… ## [Ankur Mishra joins ArcelorMittal Nippon Steel India to lead media relations](https://www.afaqs.com/people-spotting/ankur-mishra-joins-arcelormittal-nippon-steel-india-to-lead-media-relations-12436858) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Ankur Mishra has joined ArcelorMittal Nippon Steel India (AM/NS India) as senior lead, media relations. Mishra moves to the corporate side after nearly two decades in journalism. Before joining AM/NS India, he was senior news editor and chief of bureau at ET Now, where he had spent over five years in various editorial roles. His previous experience also includes roles at The Financial Express,… ## [Louis Philippe brings Kenny Sebastian into new Onam campaign](https://www.afaqs.com/news/advertising/louis-philippe-brings-kenny-sebastian-into-new-onam-campaign-12436755) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Louis Philippe has launched its Onam Collection 2026 with a campaign featuring comedian and performer Kenny Sebastian. Titled "Get Louis Philippe. Get Onam Right", the campaign has been conceptualised and executed by Schbang. The campaign draws on familiar Onam moments, including coming home, getting dressed, meeting relatives, gifting and dealing with unsolicited family advice. The hero film is… ## [Wipro Consumer Care enters pet foods with Snuggles](https://www.afaqs.com/news/mktg/wipro-consumer-care-enters-pet-foods-with-snuggles-12436812) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Wipro Consumer Care and Lighting announced its entry into India's pet food market with Snuggles, a premium pet nutrition brand created for India's furry babies. Debuting with India's first-of-its-kind dry dog food that combines kibble with freeze-dried chicken chunks, Snuggles brings together human-grade ingredients, complete nutrition and great taste at an accessible value for Indian families.… ## [Licious puts 30g of protein in its new ready-to-eat chicken range](https://www.afaqs.com/news/mktg/licious-puts-30g-of-protein-in-its-new-ready-to-eat-chicken-range-12436557) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Licious has launched Daily Protein Fix, a range of fully cooked chicken breasts aimed at consumers looking for convenient protein options. The range comprises five variants - Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack contains 30 grams of protein, with calories ranging from 217 to 311 across variants, and is priced at Rs 229. Available through the Licious app in… ## [From backwaters to banana leaves: How brands are celebrating Onam 2026](https://www.afaqs.com/news/mktg/from-backwaters-to-banana-leaves-how-brands-are-celebrating-onam-2026-12436215) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Onam may be rooted in Kerala, but brands are increasingly using the festival to connect with audiences beyond the state. This year, campaigns are drawing from familiar Onam cues from sadya and Kasavu to boats and the idea of togetherness and adapting them across formats and markets. From Bosch taking its branding to Kerala's backwaters to Zomato recreating a traditional sadya in a print ad, brands… ## [Ruder Finn India appoints Sanyukta Dutta as chief strategy officer](https://www.afaqs.com/people-spotting/ruder-finn-india-appoints-sanyukta-dutta-as-chief-strategy-officer-12436373) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Ruder Finn India has appointed Sanyukta Dutta as chief strategy officer. Dutta will lead the agency's Strategy Office, focusing on growth opportunities, business strategy and long-term planning across the agency's client portfolio. She brings two decades of communications experience across India and Southeast Asia, with work spanning enterprise and consumer technology, brands, energy, automotive,… ## [Mohalla Tech partners with Double Tap Films to bring 75+ stories to its platforms](https://www.afaqs.com/news/digital/mohalla-tech-partners-with-double-tap-films-to-bring-75-stories-to-its-platforms-12436286) _2026-08-26 · afaqs! news bureau · afaqs! : Latest Posts_ Mohalla Tech, the parent company of ShareChat, Moj and QuickTV, has partnered with Double Tap Films, the microdrama studio of Pratilipi, to distribute more than 75 stories from Pratilipi's catalogue across its platforms. Under the partnership, stories that have gained traction on Pratilipi will be adapted into microdramas through Double Tap Films and distributed on ShareChat, Moj and QuickTV. The… ## [Refer a Friend, Earn Rewards (Sponsored)](https://crawlproof.com/a/kI4LFVUtj1aw) _2026-08-26 · **Sponsored**_ Earn rewards when a friend signs up for the Graphite Business Card ## [India Today Group launches ‘Pollution Ka Solution’](https://www.afaqs.com/companies/india-today-group-launches-pollution-ka-solution-12417405) _2026-08-22 · afaqs! Content Team · afaqs! : Latest Posts_ The India Today Group has announced 'Pollution Ka Solution', a five-week initiative aimed at shifting the focus from repeatedly highlighting Delhi's air pollution crisis to actively identifying and advancing practical, scalable and measurable solutions. With air pollution continuing to be a persistent challenge for the capital-driven significantly by vehicular emissions - the initiative asks a… ## [Meet the afaqs! Digital Evangelists' League class of 2026](https://www.afaqs.com/afaqs-live-events/conferences/meet-the-afaqs-digital-evangelists-league-class-of-2026-12404962) _2026-08-22 · afaqs! news bureau · afaqs! : Latest Posts_ The second edition of the afaqs! Digital Evangelists' League (aDEL) took centre stage on August 21, 2026, in Mumbai , bringing together professionals who have played a meaningful role in advancing digital advertising and marketing in India. As digital has evolved from an emerging medium into an essential part of the marketing ecosystem, the professionals behind that transformation have become… ## [adidas Originals marks Connaught Place debut with local activations](https://www.afaqs.com/news/ooh/adidas-originals-marks-connaught-place-debut-with-local-activations-12407328) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ Ahead of the opening of its new Connaught Place store, adidas Originals is celebrating some of the neighbourhood's long-standing establishments through a series of experiential activations. The initiative brings the brand together with establishments including Nizam's, Nirula's, Gillu Florist, Mahatta & Co. and Radio & Gramophone House, highlighting their association with Connaught Place and its… ## [BT India@100 focuses on India’s manufacturing sector](https://www.afaqs.com/companies/bt-india100-focuses-on-indias-manufacturing-sector-12406213) _2026-08-21 · afaqs! Content Team · afaqs! : Latest Posts_ Business Today India@100 returns with its latest edition focused on India's manufacturing sector, bringing together policymakers, economists, business leaders and technology experts. The platform will feature Pushkar Singh Dhami, Chief Minister of Uttarakhand, who will discuss the state's industrial growth and its role in India's broader manufacturing and development plans. The edition will… ## [Guntas Randhawa exits Unilever after 17 years](https://www.afaqs.com/people-spotting/guntas-randhawa-exits-unilever-after-17-years-12405934) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ Guntas Randhawa has announced her exit from Unilever after a 17-year stint with the company. In a LinkedIn post, Randhawa reflected on her journey at Unilever, saying she joined the company fascinated by brands and leaves with an even deeper appreciation for people. She was most recently working as India head, Vitamins, Minerals and Supplements Division, Hindustan Unilever, a position she took up… ## [Magic Moments launches Aam Panna flavoured vodka](https://www.afaqs.com/news/mktg/magic-moments-launches-aam-panna-flavoured-vodka-12405870) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ Radico Khaitan has launched Magic Moments Aam Panna , the latest addition to its Flavours of India portfolio. Inspired by the traditional Indian summer beverage, the new variant combines the tangy flavour of raw mangoes with vodka. It has been refined through Magic Moments' five-stage filtration process and has a sweet-and-sour taste profile with a crisp finish. Aam Panna joins the brand's… ## [Former Republic TV CEO Hersh Bhandari joins NDTV to lead CoLab](https://www.afaqs.com/people-spotting/former-republic-tv-ceo-hersh-bhandari-joins-ndtv-to-lead-colab-12405791) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ NDTV has appointed media industry veteran Hersh Bhandari as brand advisor & head, NDTV CoLab, a strategic initiative anchored in integrating brand partnerships, branded content, original IPs and cross-platform experiences. Bhandari brings nearly three decades of experience across media, business strategy, marketing, branded content, revenue growth and new-business development. During his career,… ## [Bigg Boss Bangla arrives in Bengal: Sourav Ganguly takes charge as the battle for the crown begins](https://www.afaqs.com/news/marketing-initiatives/bigg-boss-bangla-arrives-in-bengal-sourav-ganguly-takes-charge-as-the-battle-for-the-crown-begins-12404679) _2026-08-21 · afaqs! partner content · afaqs! : Latest Posts_ Bengal is about to get a new battleground - and this time, winning will take more than popularity. One of India's biggest and most-watched reality entertainment franchises, Bigg Boss , is now ready to open its doors to Bengal with Bigg Boss Bangla , premiering on 30 August, 8PM on Star Jalsha and JioHotstar . Over the years, the franchise has travelled successfully across multiple markets and… ## [Pratilipi's Double Tap Films launches ‘The Misfits’ on ShareChat](https://www.afaqs.com/news/digital/pratilipis-double-tap-films-launches-the-misfits-on-sharechat-12405745) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ Double Tap Films, the microdrama studio from Pratilipi, has commenced production on The Misfits, a college drama set against the backdrop of gaming and streaming culture. The series has been commissioned exclusively for ShareChat and marks Double Tap Films' first branded microdrama. Set on a college campus, The Misfits follows a timid freshman who finds his voice through gaming and streaming. The… ## [Red FM brings Kolkata, Guwahati, Patna and Bhubaneswar alive with ‘Kona Kona Bajega’](https://www.afaqs.com/companies/red-fm-brings-the-kolkata-guwahati-patna-and-bhubaneswar-alive-with-kona-kona-bajega-12405370) _2026-08-21 · afaqs! Content Team · afaqs! : Latest Posts_ 93.5 Red FM, East has officially announced the launch of 'Kona Kona Bajega' an innovative hyperlocal campaign designed to bring music directly into the streets, neighborhoods, and community spaces of their four major cities in Eastern India - Kolkata, Guwahati, Patna and Bhubaneswar. Built around the network's signature ethos, 'Bajaate Raho' the initiative redefines the traditional radio… ## [A Friend Gave You $30 (Sponsored)](https://crawlproof.com/a/25IoCXOqkO0O) _2026-08-21 · **Sponsored**_ Sign up, deposit $5 within 30 days, and start investing with expert guidance. ## [TV ad volumes decline 7% in Jan-Jul; FMCG leads: TAM AdEx](https://www.afaqs.com/news/advertising/tv-ad-volumes-decline-7-in-jan-jul-fmcg-leads-tam-adex-12405233) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ Television advertising volumes declined 7% in Jan-Jul 2026 compared with the same period last year, according to TAM AdEx's latest report. The data is based on TV commercial advertising measured in secondages and excludes promos and social ads. Despite the overall decline, Food & Beverages remained the largest advertising sector on television, accounting for 23% of ad volumes. Services followed… ## [JK Super Cement explores micro-drama format with ‘Tera Ghar Mera Ghar’](https://www.afaqs.com/design-digest/jk-super-cement-explores-micro-drama-format-with-tera-ghar-mera-ghar-12405188) _2026-08-21 · afaqs! news bureau · afaqs! : Latest Posts_ JK Super Cement has launched Tera Ghar Mera Ghar, a 53-episode vertical micro-drama created in partnership with JUJU Films. The series premieres on August 21 on the ZEE5 Bullet Micro Drama App and is also available on ShareChat, Moj, and JK Cement India's Facebook and YouTube pages. Set in Kanpur, Tera Ghar Mera Ghar follows Aman and Asha, a young couple who get an opportunity to build their own… ## [Discovery India presents "P.C. Chandra Group - 'More Than Gold'"](https://www.afaqs.com/news/advertorial/discovery-india-presents-pc-chandra-group-more-than-gold-12399866) _2026-08-20 · afaqs! partner content · afaqs! : Latest Posts_ Celebrating over 85 years of legacy, P.C. Chandra Group was showcased by Discovery India through P.C. Chandra - More Than Gold , which premiered on Warner Bros. Discovery, followed by their social media platforms and on P.C. Chandra Jewellers' YouTube channel. "Founded in 1939 as a jewellery business, P.C. Chandra has evolved over the past eight decades into one of India's leading diversified… ## [Sonu Sood gets caught in a sticky situation in Servotech’s new TVC](https://www.afaqs.com/news/advertising/sonu-sood-gets-caught-in-a-sticky-situation-in-servotechs-new-tvc-12399797) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ Servotech Renewable Power System has launched a new TVC for its Solar Lithium Battery, featuring actor Sonu Sood. The film is part of the brand's ongoing campaign and carries the tagline 'Maintenance Kum, Backup Mein Dum'. The TVC uses an everyday situation to highlight the product's features, including low maintenance, reliable performance and long-lasting backup. The film opens with Sood working… ## [From prompt to production: How Aagey Se Right AI Studio is redefining AI filmmaking](https://www.afaqs.com/industry-briefs/from-prompt-to-production-how-aagey-se-right-ai-studio-is-redefining-ai-filmmaking-12399779) _2026-08-20 · afaqs! partner content · afaqs! : Latest Posts_ From beauty and banking to lifestyle and consumer brands, Aagey Se Right AI Studio has been utilising AI to produce films across categories - building everything from stylised product worlds and fashion-led films to character-driven narratives and social-first content. But for ASR AI Studio, AI is not the end product. It is one part of a larger filmmaking process. Today, the studio combines AI… ## [Voltas Beko elevates Pradipta Roy to Head - Marketing Operations](https://www.afaqs.com/people-spotting/voltas-beko-elevates-pradipta-roy-to-head-marketing-operations-12399717) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ Voltas Beko, a Tata Enterprise, has promoted Pradipta Roy to head - marketing operations. In his expanded role, Roy will bring together brand strategy, retail and below-the-line (BTL) marketing, and digital performance under a single charter. Roy moves into the position from his previous role as head - brand management & digital marketing, a role he held for over a year at Voltas Beko. In that… ## [Axis Bank turns NRI distance into stories of care and connection](https://www.afaqs.com/news/advertising/axis-bank-turns-nri-distance-into-stories-of-care-and-connection-12399615) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ Axis Bank has launched a new integrated campaign for its NRI Banking Services, focusing on the relationships and responsibilities that continue to connect NRIs with their families in India. Built around the thought 'Far Away But Never Apart', the campaign looks at how NRIs continue to support their loved ones despite living abroad. It also highlights the role of Axis Bank Relationship Managers in… ## [Publive appoints Vishal Saini as Business Head - Sales SaaS](https://www.afaqs.com/people-spotting/publive-appoints-vishal-saini-as-business-head-sales-saas-12399485) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ Publive has appointed Vishal Saini as business head - sales, strengthening its commercial leadership as the company expands its enterprise business across India and key international markets, with AXP Edge emerging as a key growth priority. In his new role, Vishal will lead Publive's sales strategy and execution, with a focus on accelerating enterprise growth, deepening strategic customer… ## [Forest Essentials celebrates sibling bonds with DOR campaign for Raksha Bandhan](https://www.afaqs.com/companies/forest-essentials-celebrates-sibling-bonds-with-dor-campaign-for-raksha-bandhan-12399458) _2026-08-20 · afaqs! Content Team · afaqs! : Latest Posts_ Forest Essentials' latest Raksha Bandhan campaign, DOR, explores how familiar fragrances can bring back memories of home and shared moments between siblings. Conceptualised and created in collaboration with White Tiger, the film features Danesh Razvi and Malhaar Rathod as siblings navigating a new chapter while holding on to their familiar bond. The campaign is built around the thought 'For… ## [Bihar to pay influencers up to Rs 1 lakh for scheme-related videos](https://www.afaqs.com/news/social-media/bihar-to-pay-influencers-up-to-rs-1-lakh-for-scheme-related-videos-12398970) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ Bihar has introduced a new policy to compensate social media creators for videos promoting government schemes and programmes. Under the amended Bihar Social Media and Other Online Media Rules, 2026, creators can earn Rs 10,000 for every one lakh views a video gets within 30 days, with the payout capped at Rs 1 lakh per video. The policy was approved during a cabinet meeting chaired by Chief… ## [JSW’s ‘Rukna Nahi Hai’ brings hockey’s generations into one frame](https://www.afaqs.com/news/advertising/jsws-rukna-nahi-hai-brings-hockeys-generations-into-one-frame-12398899) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ JSW Group has extended its 'Rukna Nahi Hai' campaign with a new film supporting the Indian men's and women's hockey teams at the FIH Hockey World Cup 2026. The campaign brings together former Indian hockey players Sardar Singh, Rani Rampal and Ajinder Kaur, connecting different generations of the sport and highlighting the legacy and resilience associated with Indian hockey. The film looks back at… ## [Pepperfry refreshes brand identity, expands home products marketplace](https://www.afaqs.com/news/mktg/pepperfry-refreshes-brand-identity-expands-home-products-marketplace-12398728) _2026-08-20 · afaqs! news bureau · afaqs! : Latest Posts_ Pepperfry has unveiled a refreshed brand identity as it expands its positioning from a furniture marketplace to a broader home products marketplace. The new identity includes a redesigned logo, a new visual identity and the tagline 'Fashion for your Home'. The company says the expanded marketplace now covers 150+ categories and more than 100,000 products across furniture, home d cor, furnishings,…