TV ad volumes decline 7% in Jan-Jul; FMCG leads: TAM AdEx

Television advertising volumes declined 7% in Jan-Jul 2026 compared with the same period last year, according to TAM AdEx's latest report. The data is based on TV commercial advertising measured in secondages and excludes promos and social ads. Despite the overall decline, Food & Beverages remained the largest advertising sector on television, accounting for 23% of ad volumes. Services followed…