Sachin Tendulkar gets hiccups every time Kissht approves a loan

Kissht has appointed Sachin Tendulkar as its brand ambassador for three years and launched a new campaign titled 'Loans Without Any Hiccups'. The campaign comprises a series of digital films built around a comedic premise: every time a loan is approved through the Kissht app, Tendulkar gets the hiccups. The campaign uses the gag to highlight Kissht's loan approval process, with the films focusing…