Why B2B Marketing Doesn't Work — and the Closed-Loop System Built to Replace It

In this episode, Nigel Maine explains why the B2B marketing playbook of the last thirty years has failed to move the needle on business failure rates, and unpacks the closed-loop system salesXchange has built instead. That system centres on a chatbot trained on 11.2 million of Nigel's own words, letting anonymous B2B buyers ask direct questions without a lead-capture form standing in the way. He…