The Normalised Curve: From Chaos to Connection in Airline Retailing

Normalisation is not the destination… It’s the foundation for efficiency, cost savings and innovation in airline distribution. Chaos in Distribution The landscape of airline content remains frustratingly complex with; Fragmented distribution (NDC feeds, traditional GDSs, charter APIs, and direct carrier connections). Inefficient and costly data management. Stagnation due to the need to fix…