Traditional airline retailing: We have reached the ceiling, so what next?

For decades, the Global Distribution System (GDS) was the undisputed backbone of travel. It provided a centralised, efficient way for agents to book flights, and for years, that was enough. But as we move through 2026, the industry has shifted and a more sophisticated form of retailing is required to keep up with buyer demand. … Continue reading Traditional airline retailing: We have reached the…