The Next Phase of Airline Retailing: Takeaways from ECTAA Travel Distribution Summit

The ECTAA Travel Distribution Summit 2026 brought together airlines, travel sellers, technology providers and distribution experts to address a defining question for the industry: what comes next in airline distribution? The conversation has clearly moved beyond whether NDC “works.” Adoption is growing, but the focus has shifted to operational maturity, servicing, cost control, AI enablement ……