Unintentional.

Back about five years ago, I got a call from Steve Hayden, a friend and mentor. Steve had not only been the Vice Chairman of Ogilvy & Mather, he probably won more new business for that agency than any ten other people. He was also the copywriter on Apple's "1984" commercial, a spot many people regard as the best or most-famous or most-important ever. Steve had a client who needed manifesto-ing…