Apple Inc. (AAPL) Wants to Pay Publishers to Fix Siri. What’s the Catch?

On August 12, 2026, the Wall Street Journal reported that Apple Inc. (NASDAQ:AAPL) is discussing new, multiyear deals with publishers to license their content for an AI-upgraded Siri expected to launch later this year. Why This Matters Siri has been criticized for years for lacking real utility. Apple’s fix depends partly on paying outside publishers […]