KitKat dominates social media as the most-talked-about confectionery brand in the UK

Chris Laas, a Digital Marketing Consultant, has determined the most popular and marketable confectionery brands. Using data from YouGov, the most famous brands were identified and then their social media data was analysed to determine which brands generated the most social media posts that use each brand’s hashtag. KitKat is the most popular confectionery brand […]