Why are mountain bikes so expensive? Industry veteran Rick Vosper explains the economics of cycling

Rick Vosper has been in the bike industry since the 1980s, serving in marketing and communications roles for some of the biggest brands in the business. His company, RVMS, provides creative services to consumer products and outdoor companies, and he's a regular contributor to Bicycle Retailer and Industry News. What was your first job in the bike industry? How did you land that job? Is cycling…