Service design is not mostly convincing other people to do service design

It’s catchy. And many people feel that’s what they do. And you’ll be doing it a bit I don’t doubt. If you’ve talked to a service designer over the last few years (or been one) you’ve probably heard some variation on that theme. That the job is mostly convincing other people to let them do their job. It’s a good ear worm but it’s a bad brain worm. Telling people that’s what the thing is is setting…