# mortgage marketing (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover mortgage marketing. Page: Feed: --- ## The Referral Gap: Why Agents Still See You as a Vendor _2026-08-05 · Geoff Zimpfer · Mortgage Marketing Radio_ Most loan officers are stuck on the bottom two floors of a pyramid they don't know they're standing on. Floor one is solicitor. Cold calls, coffee invites, "I'd love to learn about your business." Agents have heard it a thousand times and they know what it is. Floor two is vendor. You broke through, you're getting deals, and you're still leading with product and price. DSCR. Self-employed… [Listen](https://episode.flightcast.com/01KZ9JG49H2Q92KPQ9Q6CYSHQE.mp3) ## 425 Episodes. One Search Box. (This One's Free.) _2026-07-18 · Geoff G Zimpfer · Mortgage Marketing Radio_ Six months chasing one agent. She finally texts back, and the Loan Officer freezes. No idea what to say. Five years ago I'd have typed him a long answer from memory of how to reply. Last week I just said: that's episode 317. Here's what changed. 425 episodes of Mortgage Marketing Radio. Ten years of practitioners who actually do the work, scripting, database, agent classes, consumer direct. The… [Listen](https://episode.flightcast.com/01KXS7PWXRP49GB2EH8G3PTNG9.mp3) ## 63% of Homes Sold With a Seller Concession. Steal This Play _2026-07-09 · Geoff Zimpfer · Mortgage Marketing Radio_ I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class. Idea #1 — Turn MLS data into content realtors ask for. Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 on average. He broke it down by property type and… [Listen](https://episode.flightcast.com/01KX4FGYPY3TCQ6D4MZW7518K8.mp3) ## Gen Z Homebuyers Won't Call You...Here's the Fix _2026-06-25 · Geoff Zimpfer · Mortgage Marketing Radio_ Gen Z homebuyers are watching your videos, checking their credit, and still not picking up the phone. Here's exactly why, and the fix that gets them to call. Guild Mortgage partnered with YouGov on a national Gen Z Homebuyer Study: 1,400+ buyers, open-ended answers, their real words. In this episode, guest host Katie Shive sits down with Drew Gillette, VP of Marketing at Guild, to break down why… [Listen](https://episode.flightcast.com/01KVXVXQTXGZCNX8VQGBNQQMFQ.mp3) ## Why Most Loan Officers Get ZERO ROI From Social Media _2026-06-18 · Geoff Zimpfer · Mortgage Marketing Radio_ You’ve been sold a lie: that if you just post enough content, the business will come. It won’t. And in this guest-host takeover of Mortgage Marketing Radio, Michelle Mikel and Jennifer Butcher prove it with real numbers. Jen is a 25-year mortgage veteran and host of the She Talks Money podcast. She was doing what all the gurus tell you to do — five videos a week, a polished feed, all of it. And… [Listen](https://episode.flightcast.com/01KVDMWY9RJP87CZWC0S7P1HW6.mp3) ## The 2026 LinkedIn Algorithm (Quick Hit) _2026-06-01 · Geoff Zimpfer · Mortgage Marketing Radio_ I studied two new research reports covering 260,000+ LinkedIn posts — and in this quick-hit episode, I break down exactly what's working on LinkedIn in 2026, specifically for loan officers and mortgage pros who want to get seen, build a personal brand, and attract referral partners. Just the data, and what to actually do with it. You'll learn: ✅ Whether links really hurt your reach (the answer… [Listen](https://episode.flightcast.com/01KT03D8S3H8RM3MGETAWW0H6S.mp3) ## Stop Trying to Beat the Algorithm. _2026-05-13 · Geoff Zimpfer · Mortgage Marketing Radio_ You feel it, don't you? That constant pressure to post more, create more, be more online — just to keep up. Meanwhile, your pipeline isn't moving the way it should. Here's what nobody's telling you: the top-producing loan officers I work with aren't stressing about their next post going viral. They're doing something different. Something that's been working since before social media existed. And… [Listen](https://episode.flightcast.com/01KRHQS3SG8180DVQYK3HH50SS.mp3) ## Cancer, AI, and What's Next _2026-05-01 · Geoff Zimpfer · Mortgage Marketing Radio_ Six weeks ago, I went silent. No episodes. No posts. No noise. I was fighting cancer. Squamous cell carcinoma of the tonsil and tongue. Two rounds of chemo. Thirty rounds of radiation. And a whole lot of time to think. Today, I'm back. And I'm not just picking up where I left off — I'm coming back with new clarity, new energy, and some powerful insights I can't wait to share with you. In this… [Listen](https://episode.flightcast.com/01KQJTX16S5H5V4V1FBP0KSNKN.mp3) ## The AI Mistake Killing Loan Officers in 2026 _2026-04-16 · Geoff Zimpfer · Mortgage Marketing Radio_ Mike Faraci (founder of Red Button Media) sat down with James Duncan (former mortgage marketing exec, now advising at Calum Advisors) to tackle the question every loan officer is quietly asking right now: "With so many new AI tools dropping every week... what the heck am I actually supposed to be doing?" Here's what you'll walk away with: → The one question to ask yourself before adopting ANY new… [Listen](https://episode.flightcast.com/01KPC5XEFNP9TQHA3WWMAV3DW2.mp3) ## [Follow Releases, Get Reminders (Sponsored)](https://crawlproof.com/a/aSJNBQjFcBMn) _2026-04-16 · **Sponsored**_ Follow a genre or a name and receive reminders on release day — free. ## The Real Reason Next Gen Buyers Won't Call You _2026-04-08 · Geoff Zimpfer · Mortgage Marketing Radio_ Most loan officers are solving the wrong problem. They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards. The data disagrees. Kristin Messerli, Co-Founder of First Home IQ, has spent six years surveying 9,000-plus respondents to study exactly what is holding millennials and Gen Z back from buying their first home. And what she found… [Listen](https://episode.flightcast.com/01KNQ7JA8E9PCQYJVMP0EBA2RT.mp3)