iOS App Store Search is Rotten Follow-Up

Two weeks in, the impact of Apple’s second ad slot is hard to ignore. Bonus: casino ads when searching for kids games. Fun. ALT I wanted to share some updated numbers from our own apps. To isolate the impact, these numbers only include App Store Search impressions from iOS devices , comparing Mar 26–Apr 8 to the prior two weeks. In other words: how much visibility we’ve lost in search. Morpho…