US Bank Smartly Credit Card Bait and Switch – Smartlier Solutions from a Finance Professor

On September 4, 2024, US Bank made big news with their announcement of an industry-leading card purported to earn 4% on all purchases (screenshot below). The card started accepting applications on November 14, 2024. In the ensuing 8.5 months, it has been almost comical to behold the meteoric (and inevitable) implosion of this card. US ... Read more