Is Blogging Still Worth It? (Blogging Didn't Die, But Your Strategy Might Have)

If you've been watching your blog traffic drop and wondering if blogging is dead—this episode is for you. Short answer: blogging still works. But the 2015 playbook (publish 4+ posts a month, chase keywords, watch the traffic roll in) is dead. The goal changed. It's not about driving massive traffic anymore. It's about proof—proving you know what you're doing, getting cited by AI, and building…