#301: It Turns Out Analysts Are Natural AI Crafters

There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running P3 Adaptive —building things for exactly those people. He calls them "Crafters," and his new book, Fair Game: Customizing AI to Your Business Is Easier Than You Think , makes the…