The psychology behind better in-app conversion - Irwin Hau (Chromatix, ConversionCow)

Irwin Hau, founder of Chromatix and ConversionCow, joins Apptivate to unpack the psychology behind customer conversion and why acquisition is only the beginning of the user journey. Drawing from more than 17 years of experience analyzing tens of thousands of websites, apps, and digital experiences, Irwin shares the principles that separate traffic from customers, how clarity and proof influence…