Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

On this week's episode of the podcast, I am joined by Tricia Han , CEO of Mistplay, and Sampsa Jaatinen , Chief Data and AI Officer at Mistplay , to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy into a primary growth engine for mobile gaming across both major platforms. Among other things, we…