How Eugene Schwartz sold millions of books

Eugene Schwartz sold millions of dollars of books by mail. He did so before the inter-web - when advertising was 10x harder than it is today. Want to know a secret? He used the same ad writing process every time... ... and you can use it to sell any digital product. Here's how. Step 1: Get a copy of the product First, Schwartz got a physical copy of the book he was selling. If you're selling a…