Book of the Dead — Willys (Part 3)

Win a war, lose the battle. Two welcome additions to Willys-Overland s management were added through Ward Canaday s efforts in 1939: a seasoned sales executive with lots of previous experience at Chrysler Corporation, Joseph W. Frazer, and a talented engineer that came from Studebaker: Barney Roos. While Frazer s main concern was publicity and a reduction of Continue reading "Book of the Dead —…