The Piggly Wiggly in Ocean Beach Changed the Way Customers Shopped

If you walked along Newport Avenue in Ocean Beach nearly a century ago, grocery shopping meant choosing among several neighborhood markets. One of them had a name that was hard to forget. A photograph from the San Diego History Center shows the Piggly Wiggly Market at 5004 Newport Ave. [A liquor store sits at that corner now.] The storefront carries the name in large letters across the facade,…