Ep 431: Stop Selling Services. Start Creating Experiences.

If I printed 10 capability statements, yours and nine competitors', then cut off every logo, could you pick yours out of the stack? Most contractors say yes. Most contractors are wrong. In this episode I break down why "we're different" is the most common claim in government contracting and the least believable one. Quality work, on time, under budget, great customer service. Those are not…