Ep 412: Brand Confusion Is Costing You Revenue

Most businesses don’t have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren’t brands, why “on time and under budget” isn’t differentiation, and why it feels illegal to pause long enough to get clear. If you’ve ever…