# meta ads (blogs) — RSS Amplifier Recent posts from the 3 feeds in the RSS Amplifier directory that cover meta ads. Page: Feed: --- ## [How We’re Building Scam Alert on WhatsApp With End-to-End Encryption and Verifiability Guarantees](https://engineering.fb.com/2026/08/12/security/how-were-building-scam-alert-whatsapp/) _2026-08-12 · Engineering at Meta_ WhatsApp is committed to helping people stay safe while protecting the privacy of their messages. As scam tactics evolve — from impersonation to social engineering to AI-generated lures — we re always evolving as well, so that our protections stay ahead of scammers while protecting people’s personal messages with end-to-end encryption. Today, we re sharing an early \[...\] Read More... The post How… ## [From User Sequences to Scaling Laws: A Multi-Stage Architecture for Meta’s Ads Ranking](https://engineering.fb.com/2026/08/05/ml-applications/from-user-sequences-to-scaling-laws-a-multi-stage-architecture-for-metas-ads-ranking/) _2026-08-05 · Engineering at Meta_ Every day, Meta’s recommendation platforms handle billions of user interactions, generating rich temporal signals that capture individual preferences and intent across products, ads, and content. In our 2024 post on sequence learning for ads recommendations, we showed how modeling the order and timing of user actions (rather than relying on static, manually engineered sparse features) \[...\] Read… ## [GEM Training: How Meta Doubled the Efficiency of Its LLM-Scale Ads Foundation Model](https://engineering.fb.com/2026/08/03/ml-applications/training-gem-at-llm-scale-meta-ads-recommendation-foundation-model/) _2026-08-03 · Engineering at Meta_ Meta s Generative Ads Recommendation Model (GEM), the foundation model behind ads recommendations across Instagram and Facebook, now trains at LLM scale on several thousand of the latest-generation GPUs. This post goes into the details on how we achieved: doubling end-to-end (E2E) training efficiency to 20–25% Model FLOPs Utilization (MFU) while scaling training FLOPs 4x in \[...\] Read More... The… ## [I Built a Windows XP Website for My Music](https://passivepromotion.com/i-built-a-windows-xp-website-for-my-music/) _2026-07-30 · Brian Hazard · Passive Promotion_ Remember Windows XP? If so, my new website at colortheorymusic.com will feel instantly familiar. Color Theory XP features highlights from the Color Theory catalog disguised as a Windows XP desktop, complete with boot screen, login, taskbar, Start menu, draggable windows, and fake apps that play real music. A month ago, I wouldn t have thought that \[ \] ## [Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization](https://engineering.fb.com/2026/07/15/ai-research/exploring-hierarchical-interest-representation-for-meta-ads-deep-funnel-optimization/) _2026-07-15 · Engineering at Meta_ Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities – users, advertisers, products, services – learning unified embeddings that connect users inferred interests with the breadth of what advertisers offer in their deep funnel ads. The innovations in Hierarchical Interest Representation are \[...\]… ## [Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler](https://engineering.fb.com/2026/07/13/ml-applications/modernizing-the-meta-ads-service-with-an-open-source-kernel-scheduler/) _2026-07-13 · Engineering at Meta_ TL; DR At Meta s scale, a few milliseconds of latency degradation can have a significant negative impact on ads performance. When a Linux kernel upgrade risked regressing latency across Meta s ad serving fleet, we turned to sched\_ext — the upstream, BPF-based extensible scheduling framework — to build a scheduling policy customized to the Ads delivery \[...\] Read More... The post Modernizing the… ## [Meta’s AI Storage Blueprint at Scale](https://engineering.fb.com/2026/07/01/data-infrastructure/metas-ai-storage-blueprint-at-scale/) _2026-07-01 · Engineering at Meta_ Over the past several years, model capabilities and training dataset sizes have experienced exponential growth. During the past year or so, the time between new-frontier-model releases has gone down from months to weeks. Reliable and fast access to storage is important to both the speed and computational cost of this AI innovation. If AI is \[...\] Read More... The post Meta s AI Storage Blueprint… ## [10 Years of Meta’s Commitment to Python](https://engineering.fb.com/2026/06/30/open-source/10-years-of-metas-commitment-to-python/) _2026-06-30 · Engineering at Meta_ This year marks Meta s 10th consecutive year as a sponsor of the Python Software Foundation (PSF), the charitable organization dedicated to advancing, supporting, and protecting the open-source Python programming language and the community that sustains it. Python is one of the world s most influential programming languages, and we use it across our engineering stack, from \[...\] Read More... The… ## [AI Stole My Music (and probably yours too)](https://passivepromotion.com/ai-stole-my-music/) _2026-06-26 · Brian Hazard · Passive Promotion_ My social media feeds are overwhelmingly musician-focused, so your mileage may vary, but I ve been seeing screenshots like the one above everywhere, accompanied by angry, angry words. ICYMI, The Atlantic created an AI Watchdog search engine where you can check if your music was used to train AI models, for which you were almost certainly \[ \] ## [Privacy-Aware Infrastructure in the AI-Native Era: An Asset Classification Case Study](https://engineering.fb.com/2026/06/25/security/privacy-aware-infrastructure-in-the-ai-native-era-an-asset-classification-case-study/) _2026-06-25 · Engineering at Meta_ Privacy controls — systems that enforce retention, access, allowed-purpose, downstream-sharing, or anonymization policies — require a reliable understanding of data to function. Before such a control can operate effectively, it must know exactly what it is looking at. This can be complex, as demonstrated by a field simply named age : In one context, it \[...\] Read More... The post Privacy-Aware… ## [Snapshot Showdown on Google Play (Sponsored)](https://crawlproof.com/a/S0AeziffY9Gx) _2026-06-25 · **Sponsored**_ Available on Google Play for Android devices. ## [How Meta Engineered Ultra-Narrow Batteries for AI Glasses](https://engineering.fb.com/2026/06/23/production-engineering/how-meta-built-ultra-narrow-batteries-for-ai-glasses-meta-tech-podcast/) _2026-06-23 · Engineering at Meta_ Smart glasses like the Ray-Ban Meta and Oakley Meta Vanguards need to pack enough energy to power features like cameras, speakers, AI workloads, and even a display. But it all has to fit into the glasses’ temple arms. So how do you place a battery with enough power to run a pair of smart glasses \[...\] Read More... The post How Meta Engineered Ultra-Narrow Batteries for AI Glasses appeared first on… ## [Introducing the Spotify Campaign Analyzer](https://passivepromotion.com/introducing-the-spotify-campaign-analyzer/) _2026-06-22 · Brian Hazard · Passive Promotion_ I got some bad news today. I learned that I ve spent over $12K on Spotify Marquee and Showcase campaigns since 2022. And what did all that money get me besides a hole in the wallet? Exactly 107,327 streams from 23,100 listeners at an average cost of $0.55 per listener. And how do I know this? \[ \] ## [I Built a Meta Ads to Spotify Analyzer](https://passivepromotion.com/i-built-a-meta-ads-to-spotify-analyzer/) _2026-06-03 · Brian Hazard · Passive Promotion_ I promote my music on Spotify through Meta ads. Money goes out. Streams, saves, and playlist adds come in. But are those things actually connected, or am I paying for what the algorithm would do anyway? I vibe coded a tool to find out! The Meta Ads to Spotify Analyzer is a single-page, browser-based calculator \[ \] ## [Promote a Song on Easy Mode with SubmitHub](https://passivepromotion.com/promote-a-song-on-easy-mode-with-submithub/) _2026-04-22 · Brian Hazard · Passive Promotion_ SubmitHub quietly rolled out a feature called SubmitHub Packages, a single dashboard that bundles playlist submissions, blog submissions, and Meta ads into one “set it and forget it” campaign. Seeing as “set it and forget it” is Passive Promotion s whole reason for existence, I took it for a test drive with my latest Color Theory single \[ \] ## [The $896 Ad Spend That Built a Career Foundation (And Why Most Artists Are Still Playing the Lottery)](https://meansartistmanagement.substack.com/p/the-896-ad-spend-that-built-a-career) _2025-06-19 · MeansMGMT · Means Artist Management_ We stopped praying for playlists and built an engine instead. Here’s the exact blueprint. ## [Music, Ads & How to Navigate a Pay-To-Win Industry | Case Study #4](https://meansartistmanagement.substack.com/p/music-ads-and-the-pay-to-win-industry) _2025-02-28 · MeansMGMT · Means Artist Management_ A new way for Musicians to get heard, on their own terms ## [Is Playlist Pitching Still worth it in 2025? Case Study #3](https://meansartistmanagement.substack.com/p/is-playlist-pitching-still-worth) _2025-02-23 · MeansMGMT · Means Artist Management_ Strategic Spotify Playlist Marketing with Media Buying & Meta Ads. Movement in Action. ## [A Look Into Winning Spotify Playlist Ads](https://meansartistmanagement.substack.com/p/a-look-into-winning-spotify-playlist) _2025-02-16 · MeansMGMT · Means Artist Management_ Using Meta Ads or Media Buying for Marketing your Spotify? These are the ad creatives that worked for us. ## [My go-to resources for Content Creation in 2025](https://meansartistmanagement.substack.com/p/my-go-to-resources-for-content-creation) _2025-02-14 · MeansMGMT · Means Artist Management_ (Specifically for Musicians, Artist Managers, Label Marketers, etc.) ## [Meta Ads For Spotify | Case Study #2](https://meansartistmanagement.substack.com/p/meta-ads-for-spotify-case-study-2) _2025-02-12 · MeansMGMT · Means Artist Management_ Record Label Playlist | December - January | $280 Adspend ## [Recipe PDFs Ready Fast (Sponsored)](https://crawlproof.com/a/Pfbt5vt2Ct6s) _2025-02-12 · **Sponsored**_ Turn online or personal recipes into clean, printable PDFs in seconds. ## [Why Meta Ads & Media Buying is the New go to for musicians and artists in 2025](https://meansartistmanagement.substack.com/p/meta-ads-for-musicians-in-2025) _2025-02-05 · MeansMGMT · Means Artist Management_ Music Marketing 101: From Gatekeepers to Gatecrashers ## [Coming soon](https://meansartistmanagement.substack.com/p/coming-soon) _2025-02-04 · MeansMGMT · Means Artist Management_ This is Means Artist Management.