From the Archives: Roku Figured Out How to Make Money From Ads It Didn’t Sell

From the Archives revisits how Roku built an advertising business that could monetize streaming activity even when it didn’t own the programming or sell the ads. Direct Publisher expanded ad-supported supply, Audience Marketplace layered Roku’s first-party data onto publisher inventory, and dataxu pushed Roku deeper into the buying workflow, turning its household scale, identity and ad tech into…