103. The Psychology of Decision Making in Marketing ft. Subimal Chatterjee

#truetalks #podcast #interview #professor #researcher #marketing #behavioralscience #decisionmaking #consumerrationality #biasesOn this episode, we sit down with Professor Chatterjee, a professor and researcher at Binghamton University, who offers a unique perspective on consumer decision-making. Professor Chatterjee dives deep into his work on behavioral economics and marketing, revealing why…