# membrillo (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover membrillo. Page: Feed: --- ## [#220 - One brand strategy powers 40 dental locations](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-08-18 · Ignite: Healthcare Marketing Podcast_ Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler? On this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with April Sharry, VP of Marketing at Dental Depot. April shares how she has spent 10 years helping scale the organization to 40 general dentistry locations and five orthodontic practices across four… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS220_April_Sharry.mp3?dest-id=621261) ## [#219 - From broken attribution to 14% dental patient growth](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-08-11 · Ignite: Healthcare Marketing Podcast_ If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS219_Kassie_Churchill.mp3?dest-id=621261) ## [#218 - CTV Isn't Just a Branding Channel Anymore](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-08-04 · Ignite: Healthcare Marketing Podcast_ Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President of Cardinal Digital Marketing, sits down with Ruchi Patel, Group Media Director at Cardinal, to explain why… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS218_Ruchi_Patel.mp3?dest-id=621261) ## [#217 - Speed to Lead Wins More Patients](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-07-28 · Ignite: Healthcare Marketing Podcast_ Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to explore why patient acquisition depends on more than great campaigns. Drawing on her experience supporting multi-location dental organizations, Ana shares how speed to… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS217_Ama_Doran.mp3?dest-id=621261) ## [#216 - Patient Acquisition Starts With Operations](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-07-21 · Ignite: Healthcare Marketing Podcast_ Healthcare marketing doesn't have a lead problem. It has an operations problem. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Colleen Mulder, a Multi-site, Private Equity Marketing Consultant and Fractional CMO, to explore why patient acquisition depends on far more than great marketing. Colleen shares how the fastest-growing healthcare… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS216_Colleen_Mulder.mp3?dest-id=621261) ## [#215 - Patient Trust Starts With Cutting Red Tape](http://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-07-14 · Ignite: Healthcare Marketing Podcast_ Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts. On this episode of Ignite, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Pete Deutschman, CMO and Chief Partnership Officer at patient.com , to discuss why one of healthcare's biggest challenges isn't clinical quality, it's administrative friction.… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS215_Pete_Deutschman.mp3?dest-id=621261) ## [#214 - The Strategists' Corner: Getting Leadership Buy In](http://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-07-07 · Ignite: Healthcare Marketing Podcast_ Healthcare marketers often know what needs to change. Getting the organization to act on it is the hard part. In episode three of The Strategists' Corner, host Rich Briddock sits down again with Ben Dutter, Chief Strategy Officer at Power Digital, to explore why the biggest barrier to better marketing isn't strategy. It's organizational change. Together, they unpack what actually drives resistance… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS214_Ben_Dutter.mp3?dest-id=621261) ## [#213 - The Creative Briefing Is Now a Media Decision](http://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-06-30 · Ignite: Healthcare Marketing Podcast_ Your Meta targeting isn't reaching who you think it is, and your creative is why. On this episode of Ignite Healthcare Marketing Podcast, Cardinal President Lauren Leone sits down with Group Media Director Brandon Wilhelm to break down why creative is now the most important media decision you make. As AI-driven platforms like Meta and Google take over audience selection, the concepts and assets… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS213_Brandon_Wilhelm.mp3?dest-id=621261) ## [#212 - The Real Role of AI in Healthcare Performance Creative](http://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-06-23 · Ignite: Healthcare Marketing Podcast_ AI won't save a weak creative strategy, it will just produce more of it, faster. Cardinal's President Lauren Leone sits down with Sr. Creative Director Jean Zhang on the Ignite Healthcare Marketing Podcast to break down what it actually takes to make AI work in healthcare marketing. From Meta's Andromeda update to real production tests comparing AI video against traditional shoots, this… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS212_Jean_Zhang.mp3?dest-id=621261) ## [Realtime AI Arbitrage Terminal (Sponsored)](https://crawlproof.com/a/zycrRUWdXH93) _2026-06-23 · **Sponsored**_ Realtime auto-trading across exchanges with scored setups, backtesting, and risk controls. ## [#211 - Are Behavioral Health Marketers Speaking the Wrong Language](http://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-06-16 · Ignite: Healthcare Marketing Podcast_ Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients.… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS211_Jennifer_Munoz-Callahan.mp3?dest-id=621261)