Founder-Led Sales in the U.S.: Why Hiring Too Soon Can Cost You with Dale Shephard

Many companies entering the U.S. believe hiring a local salesperson should be their first priority. According to Dale Shephard, that can become one of the most expensive mistakes founders make. In this Belly2Belly episode, Bill Kenney talks with Dale Shephard from TrinityHawk about why founder-led sales create stronger early momentum, the risks of hiring too soon, and how founders can build the…