Consistency Isn’t Sexy, But It Wins

One of the most common pieces of advice we give at Culture Junkie is simple: Be consistent. Don’t quit. It sounds obvious. It sounds cliché. It sounds like something everyone says. And yet, it’s the one thing most people refuse to do. Over the past few months, we’ve watched several brands dip their toes into online platforms, post a little here, experiment a little there and then quietly slink…