Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

On this week's episode of the podcast, I am joined by Garrett Johnson and Shunto Kobayashi , professors at Boston University who have co-authored a paper titled "Can privacy technologies replace cookies? Ad revenue in a field experiment. " The paper quantifies the impact of Google's Privacy Sandbox on publisher revenue, user experience, and market competition through a field experiment conducted…