Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)

On this week's episode of the podcast, I am joined by Michael Kaminsky , co-founder and co-CEO of Recast . We explore the rise of open-source Marketing Mix Modeling (MMM) tools and the challenges of measuring modern ad spend. Among other things, we discuss: Whether open-source MMM libraries like Robyn and Meridian are truly unbiased tools or subtle instruments for big tech self-grading How…