Stop Chasing Views: How to Position Yourself as the Expert

If you’ve been told to post more, show up more, and be everywhere, this episode is your permission slip to stop treating visibility like the goal. Visibility matters, especially early, but if you’re still hustling for every sale years in, it starts to feel like a treadmill that never switches off. We unpack the shift from visibility to positioning using a simple lighthouse test, plus a real…