17-Year-Old Leads, Broken CRMs, and Other Dealer Problems

Fun chat with Phil McTaggart, Director of Internet Marketing at Johnson Auto Plaza in Colorado. Phil has one of the more interesting jobs in automotive right now: helping a successful, old-school dealership figure out how to balance decades of traditional advertising with the realities of digital marketing in 2026. We talk about everything from convincing ownership that paid search is a thing, to…