Episode 68: Segmentation, Satisfaction, and the Future of Brand Communications with Dr. Annie Wilson, The Wharton School

Matt Swain is joined by Dr. Annie Wilson, Wharton marketing lecturer and former Vanguard behavioral scientist, to discuss how brands can navigate rising customer expectations. They delve into segmentation challenges, AI’s impact on customer experience, the value of co-creation, and strategies for balancing personalization, scalability, and a strong, consistent brand identity.