GIVA cites store safety concerns for pulling down Kriti Sanon Raksha Bandhan ad

Jewellery brand GIVA has addressed the backlash surrounding its recent Raksha Bandhan campaign featuring Kriti Sanon, saying it removed the advertisement after the situation escalated around some of its stores. GIVA founder Ishendra Agarwal shared a clarification on Instagram and LinkedIn, days after the campaign was taken down from the brand's platforms. He said the decision had led to a…