MARS takes ‘Living the MARS Life’ to Mumbai & Delhi streets

MARS Cosmetics has taken its 'Living the MARS Life' campaign beyond digital media through experiential activations in Mumbai and Delhi. In Mumbai, MARSIE, the brand's mascot, travelled around the city in a branded cab for three days, covering locations such as Marine Drive and the Sea Link while interacting with consumers. Suramya Patsaria, marketing manager, MARS Cosmetics, said: "Living the MARS…