Why Agents Will Buy, But Marketing Must Stay Human

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more…