Stop Counting Your AI Agents. Customers Don’t Care.

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything…