AI Is Rewriting How Customers Choose Your Business

AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain how small businesses can adapt the Marketing Hourglass for AI search, improve their visibility in tools such as ChatGPT, and identify gaps across the know, like, trust, try, buy, repeat, and refer stages. We talk AI search…