# marketing playbook (audio feeds) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover marketing playbook. Page: Feed: --- ## [The Marketing Trap Keeping Many Financial Advisors From Growing](https://16waysfromsunday.libsyn.com/the-marketing-trap-keeping-many-financial-advisors-from-growing) _2026-08-18 · Financial Advisor Marketing Playbook_ Most financial advisors are not struggling because they chose the wrong marketing tactics. They are struggling because they are trying to do too many things at once. In this episode of the Financial Advisor Marketing Playbook , Mark Mersman explores the Four Burner Theory and shows how advisors can apply it to marketing, practice management, and business growth. Learn how to prioritize… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/MarketingTrap_AUDIO.mp3?dest-id=744799) ## [Why Great Financial Advisors Manage Expectations Before They Manage Portfolios](https://16waysfromsunday.libsyn.com/why-great-financial-advisors-manage-expectations-before-they-manage-portfolios) _2026-08-04 · Financial Advisor Marketing Playbook_ What if one of the most important promises a financial advisor could make is that they'll eventually lose a client money? In this episode of the Financial Advisor Marketing Playbook , Mark Mersman sits down with Josh Kneller of Atlas Capital Management to discuss investor behavior, managing expectations, market volatility, and advisor communication. Josh shares why advisors should stop chasing… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/WhyGreatadvisorsmanageexpectations_AUDIO.mp3?dest-id=744799) ## [What Financial Advisors Can Learn From Disney About Creating Memorable Client Experiences](https://16waysfromsunday.libsyn.com/what-financial-advisors-can-learn-from-disney-about-creating-memorable-client-experiences) _2026-07-21 · Financial Advisor Marketing Playbook_ What can financial advisors learn from Disney? In this episode of the Financial Advisor Marketing Playbook , Mark Mersman sits down with former Disney leader and customer experience expert Vance Morris to discuss how advisors can create memorable client experiences that drive loyalty, referrals, and retention. From Disney's obsession with detail and service recovery to creating anticipation,… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/LearnFromDisney_AUDIO.mp3?dest-id=744799) ## [The Secret to Turning Client Events into Client Stories](https://16waysfromsunday.libsyn.com/the-secret-to-client-events-that-turn-into-client-stories) _2026-07-02 · Financial Advisor Marketing Playbook_ Most financial advisors host client events, but very few create experiences that clients actually remember and talk about. In this episode of the Financial Advisor Marketing Playbook , Mark Mersman challenges advisors to rethink traditional events and start designing memorable experiences that build relationships, spark conversations, and drive referrals. Learn how to apply the principles of the… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/Client_Events_AUDIO.mp3?dest-id=744799) ## [From Disney to Apple: Powerful Marketing Lessons for Financial Advisors](https://16waysfromsunday.libsyn.com/from-disney-to-apple-powerful-marketing-lessons-for-financial-advisors) _2026-06-09 · Financial Advisor Marketing Playbook_ Some of the best marketing lessons for financial advisors do not come from within the industry. In this episode of the Financial Advisor Marketing Playbook , Mark Mersman breaks down what advisors can learn from iconic brands like Disney, Chick‑fil‑A, Costco, Buc-ees, Ritz‑Carlton, and Apple. From creating anticipation and delivering consistent experiences to knowing your audience and simplifying… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/Powerfullessons_AUDIO.mp3?dest-id=744799) ## [How to Explain Advisor Independence in a Way Clients Understand](https://16waysfromsunday.libsyn.com/how-to-explain-advisor-independence-in-a-way-clients-understand) _2026-05-19 · Financial Advisor Marketing Playbook_ Many financial advisors struggle to explain what it really means to be independent without sounding technical, negative, or self‑focused. In this episode of the Financial Advisor Marketing Playbook , Mark Mersman walks through how to position independence in a way that builds trust and resonates with clients. He explains why structure‑based explanations fall flat, how outcome‑based messaging… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/ExplainIndependence_AUDIO_FAMP.mp3?dest-id=744799) ## [Stop Sounding Like Every Other Advisor: How Clear Messaging Attracts Better Clients](https://16waysfromsunday.libsyn.com/stop-sounding-like-every-other-advisor-how-clear-messaging-attracts-better-clients) _2026-05-07 · Financial Advisor Marketing Playbook_ Most financial advisors sound the same and that's a problem. In this episode of the Financial Advisor Marketing Playbook , Mark Mersman breaks down why vague phrases like "comprehensive financial planning," "holistic," and "personalized solutions" fail to resonate with today's prospects. He explains how advisor‑centric messaging creates confusion and indifference, and why shifting to clear,… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/ComprehensiveAdvisorBad_AUDIO.mp3?dest-id=744799) ## [How AI Is Changing Advisor Marketing, Time Management, and Growth with Matt Halloran](https://16waysfromsunday.libsyn.com/how-ai-is-changing-advisor-marketing-time-management-and-growth-with-matt-halloran) _2026-04-30 · Financial Advisor Marketing Playbook_ Mark Mersman sits down with longtime friend and advisor marketing expert Matt Halloran, now Chief of Angels at Zocks, to unpack how artificial intelligence is reshaping financial advisor marketing, client experience, and growth. From freeing up time through smarter systems to using AI-powered insights for better content, niching, and follow-up, Matt shares real-world examples advisors can learn… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/AINicheMarketing_AUDIO.mp3?dest-id=744799) ## [Fashion in the Time of War](https://africafashiondecoded.substack.com/p/fashion-in-the-time-of-war) _2026-04-21 · Africa Fashion Decoded · Africa Fashion Decoded_ With disasters happening left, right, and centre, it sounds frivolous talking about fashion right now but hear me out ## [How to Create Client Events That Actually Generate Referrals](https://16waysfromsunday.libsyn.com/how-to-create-client-events-that-actually-generate-referrals) _2026-04-07 · Financial Advisor Marketing Playbook_ Most financial advisor client events fall flat—not because the information is wrong, but because the experience is forgettable. In this episode of Financial Advisor Marketing Playbook , Mark Mersman breaks down why traditional seminar-style events often fail and how advisors can design client experiences that drive pride, connection, and organic referrals. Drawing from the principles of the… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/ClientEvents_AUDIO.mp3?dest-id=744799) ## [Unlimited Mobile Internet, One V-SIM (Sponsored)](https://crawlproof.com/a/mBePHrt4jXYS) _2026-04-07 · **Sponsored**_ Automatically switches across T-Mobile, AT&T and Verizon; no throttling, no contract. ## [Lead Magnets That Convert in 2026: How AI Is Changing Lead Generation for Advisors](https://16waysfromsunday.libsyn.com/lead-magnets-that-convert-in-2026-how-ai-is-changing-lead-generation-for-advisors) _2026-03-03 · Financial Advisor Marketing Playbook_ In this episode of the Financial Advisor Marketing Playbook , Mark Mersman breaks down the dramatic shift happening in lead magnets for financial advisors in 2026. Generic retirement guides and broad educational PDFs no longer convert in an AI‑driven world where consumers want speed, clarity, and personalization. Mark explains why specificity beats size, how identity‑based marketing increases… [Listen](https://traffic.libsyn.com/secure/16waysfromsunday/LeadMagnet_AUDIO.mp3?dest-id=744799) ## [How African Institutions Continuously Fail its Fashion Industry](https://africafashiondecoded.substack.com/p/how-african-institutions-undermine) _2026-02-18 · Africa Fashion Decoded · Africa Fashion Decoded_ Calls for more support and industry frustration over the lack thereof have been building for decades. ## [Reviews From Berlin Fashion Week, and Elle Magazine Africa Launches](https://africafashiondecoded.substack.com/p/reviews-from-berlin-fashion-week) _2026-02-16 · Africa Fashion Decoded · Africa Fashion Decoded_ Orange Culture, Kenneth Ize, and Buzigahill unveil their latest Autumn/Winter 2026 collections and Naomi Campbell covers Elle Africa's debut issue ## [Notes From Couture Part 2: Meet the Kenyan Artist Behind Dior’s Sculptural Haute Couture Gowns](https://africafashiondecoded.substack.com/p/notes-from-couture-part-2-meet-the) _2026-02-10 · Africa Fashion Decoded · Africa Fashion Decoded_ Magdalene Odundo is a world renowned potter celebrated for her human-inspired ceramics. ## [Notes From Couture Part 1: Imane Ayissi explores the Cathartic Language of Design](https://africafashiondecoded.substack.com/p/imane-ayissi-haute-couture-african) _2026-02-09 · Africa Fashion Decoded · Africa Fashion Decoded_ A designer at play — and the fashion news you won’t hear in the media. ## [Ralph Lauren, The New Role of Designers, And Other Shifts Influencing African Fashion in 2026](https://africafashiondecoded.substack.com/p/ralph-lauren-the-new-role-of-designers) _2026-01-23 · Africa Fashion Decoded · Africa Fashion Decoded_ 2025 was a busy and challenging year for fashion. ## [The Hype Of Lagos Fashion Week](https://africafashiondecoded.substack.com/p/the-hype-of-lagos-fashion-week) _2025-11-07 · Africa Fashion Decoded · Africa Fashion Decoded_ Is it justified? Here's my take. ## [A Quick Update](https://africafashiondecoded.substack.com/p/a-quick-update) _2025-11-03 · Africa Fashion Decoded · Africa Fashion Decoded_ Joining Shopmy and affiliate marketing's role in African fashion ## [Ezokhetho: The South African Brand Weaving Memory and Heritage Into Design](https://africafashiondecoded.substack.com/p/ezokhetho-the-south-african-brand) _2025-10-10 · Africa Fashion Decoded · Africa Fashion Decoded_ Founder, Mpumelelo Dhlamini discusses the meaning behind the brand’s latest collection, its introduction of menswear, and what it means to design with truth ## [South African Fashion Week's Temporary Pause: An Exclusive Interview With its Founder and What it Reveals About the State of Fashion](https://africafashiondecoded.substack.com/p/south-african-fashion-weeks-temporary) _2025-09-11 · Africa Fashion Decoded · Africa Fashion Decoded_ The biannual event has abruptly cancelled its upcoming AW26 season to "restrategise" amid ongoing industry shifts ## [Accept your Doppler invite (Sponsored)](https://crawlproof.com/a/91JyrJntv3to) _2025-09-11 · **Sponsored**_ Create your Doppler account using the invite code you received. ## [Burberry’s Latest Campaign: What African Fashion Can Learn About Influencer and Strategic Collaborations](https://africafashiondecoded.substack.com/p/burberrys-latest-campaign-what-african) _2025-08-15 · Africa Fashion Decoded · Africa Fashion Decoded_ A modern marketing playbook ## [Why China Is the Next Big Market for African Brands: Insights from Development Reimagined’s CEO](https://africafashiondecoded.substack.com/p/why-china-is-the-next-big-market) _2025-06-13 · Africa Fashion Decoded · Africa Fashion Decoded_ An interview with Hanna Ryder ## [Where Were the African Designers at the Met Gala?](https://africafashiondecoded.substack.com/p/where-were-the-african-designers) _2025-05-09 · Africa Fashion Decoded · Africa Fashion Decoded_ A Glaring Absence in Fashion’s Biggest Night ## [Why African Fashion Feels Stuck: A Fresh Perspective on the State of the Industry](https://africafashiondecoded.substack.com/p/why-african-fashion-feels-stuck-a) _2025-04-10 · Africa Fashion Decoded · Africa Fashion Decoded_ The sector is thriving creatively, yet its business growth still lags behind. ## [South Africa’s Retail Boost and What it Means for Fashion](https://africafashiondecoded.substack.com/p/south-africas-retail-boost-and-what) _2025-02-27 · Africa Fashion Decoded · Africa Fashion Decoded_ The emergence of innovative designer boutiques is broadening opportunities for local brands and consumers alike. ## [Notes From Menswear Fashion Week: AW25](https://africafashiondecoded.substack.com/p/notes-from-menswear-fashion-week) _2025-02-04 · Africa Fashion Decoded · Africa Fashion Decoded_ My verdict on this season ## [Just A Thought](https://africafashiondecoded.substack.com/p/just-a-thought) _2024-12-16 · Africa Fashion Decoded · Africa Fashion Decoded_ Happy Holidays ## [Craft and Textile illusions: Fashion’s New Marketing Playbook](https://africafashiondecoded.substack.com/p/craft-and-textile-illusions-fashions) _2024-09-27 · Africa Fashion Decoded · Africa Fashion Decoded_ Notes from fashion week ## [Why I stopped attending fashion week](https://africafashiondecoded.substack.com/p/why-i-stopped-attending-fashion-week) _2024-08-30 · Africa Fashion Decoded · Africa Fashion Decoded_ New season, same routine