The Personal Branding Book, with Daria Dmitrieva

When I ask how someone forms their perception of a brand, what comes to mind? It might be they hear about it by word of mouth, or on an email thread or private message. In a nutshell, what's said about our company when we're not in the room, when we're not in control of the message. Now try the same experiment with our personal brand. Is our immediate thought how to look as good as possible? Is it…