Richard Mille: How a Marketer Out-Positioned Two Centuries of Watchmaking

In 2024, the most prestigious names in Swiss watchmaking had a hard year. Vacheron Constantin — founded in 1755 — saw sales drop around 14%. Jaeger-LeCoultre fell roughly 18%. The Swatch Group, which owns Omega, Longines, and Tissot, watched its operating profit collapse by 75%. Swiss watch exports declined overall. In that same down market, … Continue reading "Richard Mille: How a Marketer…