# marketer (audio feeds) — RSS Amplifier Recent posts from the 29 feeds in the RSS Amplifier directory that cover marketer. Page: Feed: --- ## [#220 - One brand strategy powers 40 dental locations](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-08-18 · Ignite: Healthcare Marketing Podcast_ Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler? On this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with April Sharry, VP of Marketing at Dental Depot. April shares how she has spent 10 years helping scale the organization to 40 general dentistry locations and five orthodontic practices across four… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS220_April_Sharry.mp3?dest-id=621261) ## [The Personal Branding Book, with Daria Dmitrieva](https://funnelreboot.com/e240-daria-dmitrieva/) _2026-08-17 · Funnel Reboot_ When I ask how someone forms their perception of a brand, what comes to mind? It might be they hear about it by word of mouth, or on an email thread or private message. In a nutshell, what's said about our company when we're not in the room, when we're not in control of the message. Now try the same experiment with our personal brand. Is our immediate thought how to look as good as possible? Is it… [Listen](https://traffic.libsyn.com/secure/funnelreboot/e240.mp3?dest-id=535703) ## [making it work #10](https://amiamarketer.substack.com/p/making-it-work-10) _2026-08-16 · nini · am i... a marketer?_ my latest learnings about market research, UGC, & influencer marketing ## [AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0](https://marketingb2btech.napierb2b.com/e/ai-meets-direct-mail-enhancing-marketing-strategies-with-brad-kugler-at-directmail20/) _2026-08-13 · Marketing B2B Technology_ Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by streaming-driven revenue declines after 2011–2012 into disrupting direct mail with technology and recurring revenue. Kugler explains how DM2.0 combines “ink on paper” with a bundled SaaS “performance stack” including landing pages, QR codes, email, USPS mail… [Listen](https://mcdn.podbean.com/mf/web/7bxpe5g4hcphqhqz/DirectMail20_-_Brad_Kugler_-_17th_July_-_Audio8qklm.mp3) ## [What is Gartner’s Prediction on AI and Job Market with Neal Woolrich](https://xgrowth.com.au/podcast/what-is-gartners-prediction-on-ai-and-job-market-with-neal-woolrich/) _2026-08-13 · APAC's B2B Growth Podcast_ AI isn't just changing individual jobs, it's changing the shape of the org chart itself. In this episode, Neal Woolrich, Director in Gartner's Human Resources Advisory practice, joins Shahin to unpack whether the traditional "pyramid" structure is giving way to a "diamond" with fewer entry-level roles, and what that means for the next generation of managers. Neal cuts through the noise around… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/d06d86de-8594-4f17-93f5-a4abd884752c.mp3) ## [How to master the art of pitching and persuasion](https://share.transistor.fm/s/a746d83b) _2026-08-13 · CIM | The Chartered Institute of Marketing · CIM Marketing Podcast_ How do you turn a good idea into a winning pitch your clients can’t stop talking about ? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape. From the legendary British Rail pitch to a bold… [Listen](https://media.transistor.fm/a746d83b/261684e7.mp3) ## [Build for Community, Not the Playbook](https://mission.org/marketing-trends/) _2026-08-12 · info@mission.org (Mission.org, Stephanie Postles, Bart Szaniewski, DadGang Co) · Marketing Trends_ Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify’s free Dawn theme, shoots much of its content on an iPhone and runs a… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/9ddfff15-4e5e-4888-9894-fd9e9cb384a7/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=9ddfff15-4e5e-4888-9894-fd9e9cb384a7&feed=ZgJoLxHg) ## [How to make your app visible in ChatGPT searches - Alexandra De Clerck (AppTweak)](https://www.remerge.io/) _2026-08-12 · fred.simmons@remerge.io (Remerge) · Apptivate: App Marketing Explained_ Your next customer may be asking ChatGPT which app to download, but will your app make the list? AppTweak’s CMO Alexandra De Clerck draws on more than eight years in app store marketing to explain how LLMs interpret user intent, combine internal knowledge with live web retrieval, and use “query fan-out” to decide which apps deserve a recommendation. She reveals why app store descriptions have… [Listen](https://cdn.simplecast.com/media/audio/transcoded/2a5bb74c-4b95-4bdf-9cd1-76fd86a56d57/bfc15a7f-4730-43f9-a389-08b1b3366d4b/episodes/audio/group/d3fbe694-1fdb-4a51-92b8-48d012dfcb49/group-item/3e85c98e-36f7-4bca-a117-40574d880c74/128_default_tc.mp3?aid=rss_feed&feed=r1_OTPGB) ## [Sneak peek: How to master the art of pitching and persuasion](https://share.transistor.fm/s/49e1d8ed) _2026-08-12 · CIM | The Chartered Institute of Marketing · CIM Marketing Podcast_ How do you turn a good idea into a winning pitch your clients can’t stop talking about ? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape. Whether you’re pitching a new client, an internal… [Listen](https://media.transistor.fm/49e1d8ed/1bf54c63.mp3) ## [Season 5, Episode #1: From Stuck to Successful - Interview Richard Freeman – IT Channel Journalist, Content & Technology Expert](https://scottdigitalmarketing.libsyn.com/season-5-episode-1-from-stuck-to-successful-interview-richard-freeman-it-channel-journalist-content-technology-expert) _2026-08-11 · From Stuck To Successful_ Rich Freeman is the founder of Channelholic and one of the IT channel's most respected journalists and industry voices. With decades of experience covering managed services, cybersecurity, cloud computing, AI, and the technology partner ecosystem, Rich has helped shape the conversation around the trends, companies, and leaders driving the IT industry forward. He also played a pivotal role in… [Listen](https://traffic.libsyn.com/secure/scottdigitalmarketing/SGS_-_Podcast_-_S5_E1_-_Richard_Freeman_2.mp3?dest-id=692581) ## [Ship everywhere from one CLI (Sponsored)](https://crawlproof.com/a/GpIKVKJneB3t) _2026-08-11 · **Sponsored**_ One codebase, hosted runners, encrypted credentials, and automated submissions across stores ## [#219 - From broken attribution to 14% dental patient growth](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-08-11 · Ignite: Healthcare Marketing Podcast_ If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS219_Kassie_Churchill.mp3?dest-id=621261) ## [How to Become a Better Marketer in the AI Era](https://saashalffull.libsyn.com/how-to-become-a-better-marketer-in-the-ai-era) _2026-08-11 · SaaS Half Full_ In the age of AI, marketing experience is not becoming obsolete. It is becoming more valuable. While AI can generate ideas, analyze data, and accelerate execution, it cannot replicate the judgment shaped by years of successes, failures, and real-world decision-making. In this episode, Greg Jung , CMO and Head of Insurance Sales at Seven Corners , explores why seasoned marketers have a distinct… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Greg_Jung.mp3?dest-id=1579505) ## [How to prove the ROI of executive branding (Without the attribution headache) with Ross Simmonds](https://podcasters.spotify.com/pod/show/radicallytransparent/episodes/How-to-prove-the-ROI-of-executive-branding-Without-the-attribution-headache-with-Ross-Simmonds-e3n703i) _2026-08-10 · Oktopost · Radically Transparent_ In this episode of Radically Transparent , Ross Simmonds, CEO and Founder of Distribution.ai, stops by to explore what it really takes to scale executive branding with AI while keeping every post authentic and measurable. Ross explains how marketers can use AI to increase output without sacrificing an executive's unique voice, including practical techniques like creating an "anti-AI-isms" document… [Listen](https://anchor.fm/s/ef7764c/podcast/play/124010034/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-10%2Ff8ba017c-bb5b-e944-773f-2da7dc77fe40.mp3) ## [Designing for Emotion: An Interview with Jean-Pierre Lacroix, Founder and President, Shikatani Lacroix Design](https://traffic.libsyn.com/secure/customerfirstthinking/CFT-66-Jean-Pierre_Lacroix.mp3) _2026-08-06 · Customer First Thinking_ Many consumer buying choices are now known to be ruled by subconscious emotions rather than rational thought and those decisions often get made in the "blink of an eye". Design expert Jean Pierre Lacroix calls this the "Blink Factor" and he believes brands need to own the single emotion that triggers consumer choice in their category. [Listen](https://traffic.libsyn.com/secure/customerfirstthinking/EP_66_Jean-Pierre_Lacroix_FINAL_REV.mp3?dest-id=815455) ## [Content \>\>\> followers](https://sproutsocial.substack.com/p/content-followers) _2026-08-06 · Sprout Social · Sprout Social_ Five lessons from our 2026 influencer strategy research ## Inside Quarterly Marketing Reviews: What to Report to Leadership _2026-08-06 · Content Marketing, Engineered Podcast | TREW Marketing_ Quarterly marketing reviews are more than a chance to report results. They're an opportunity to align leadership, evaluate what's working, identify what needs to change, and prioritize the initiatives that will drive the next quarter forward. TREW Marketing President Jennifer Dawkins shares her framework for running productive quarterly marketing reviews that keep teams focused on business goals,… [Listen](https://www.buzzsprout.com/867493/episodes/19606472-inside-quarterly-marketing-reviews-what-to-report-to-leadership.mp3) ## [Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish](https://omny.fm/shows/mi3-audio-edition/agentic-ai-will-reward-strong-brands-built-on-trust-evidence-and-customer-connection-mediocre-brands-will-perish) _2026-08-06 · Mi3 Audio Edition_ Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer's behalf. For brands, a chatbot and a few tweaks for AI search will not cut it. Winning will require trusted data, credible evidence and enough brand… [Listen](https://mgln.ai/e/187/traffic.omny.fm/d/clips/fa326977-3de5-4283-9b8b-af3500c58607/106cbf70-9c7d-453d-badd-b30c006f9d6e/d7223ee2-a9b2-4860-ada5-b49e002fe1a6/audio.mp3?utm_source=Podcast&in_playlist=6c2ccd47-e34e-4bcd-aee4-b30c006f9d7b) ## [Ep. 225: Proven Ways to Build Life Sciences Buyer Trust for Predictable Growth](https://share.transistor.fm/s/7dea5970) _2026-08-05 · EINBLICK · B2B Marketers on a Mission_ How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things… [Listen](https://media.transistor.fm/7dea5970/b0724d61.mp3) ## [#218 - CTV Isn't Just a Branding Channel Anymore](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-08-04 · Ignite: Healthcare Marketing Podcast_ Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President of Cardinal Digital Marketing, sits down with Ruchi Patel, Group Media Director at Cardinal, to explain why… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS218_Ruchi_Patel.mp3?dest-id=621261) ## [Balancing Data in B2B Partnerships, with Brendan Ziolo](https://funnelreboot.com/balancing-data-in-b2b-partnerships-with-brendan-ziolo/) _2026-08-03 · Funnel Reboot_ "Black Swan" author Nassim Nicholas Taleb says "understanding how to act under conditions of incomplete information is the highest and most urgent human pursuit" He might have been referring to B2B marketing. Think of it. Internal teams have internal data that give insight into customer accounts and lifetime value. Their agencies are close to different data: media auction signals, campaign trends.… [Listen](https://traffic.libsyn.com/secure/funnelreboot/e239.mp3?dest-id=535703) ## [Realtime AI Arbitrage Terminal (Sponsored)](https://crawlproof.com/a/NRiaG4LiL7QJ) _2026-08-03 · **Sponsored**_ Realtime auto-trading across exchanges with scored setups, backtesting, and risk controls. ## [The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness](https://omny.fm/shows/mi3-audio-edition/the-cmo-awards-podcast-episode-16-brand-rejuvenation-cmo-winners-from-bank-of-queensland-and-uber-unpack-their-playbooks-for-marketing-effectiveness) _2026-08-03 · Mi3 Audio Edition_ Host: Nadia Cameron, Publisher | Editor - Marketing Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new commercial momentum? In this episode, two of our 2026 top 10 CMOs from the CMO Awards - Bank of Queensland marketing chief and #1 CMO of the year, Adrian McCaffrey, and Uber head of… [Listen](https://mgln.ai/e/187/traffic.omny.fm/d/clips/fa326977-3de5-4283-9b8b-af3500c58607/106cbf70-9c7d-453d-badd-b30c006f9d6e/d9778569-181c-4805-8d8a-b49b00737006/audio.mp3?utm_source=Podcast&in_playlist=6c2ccd47-e34e-4bcd-aee4-b30c006f9d7b) ## [why on-target earnings is broken](https://amiamarketer.substack.com/p/why-on-target-earnings-is-broken) _2026-08-02 · nini · am i... a marketer?_ and how to negotiate your way out of it when joining an early-stage startup ## [Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray](https://xgrowth.com.au/podcast/building-a-go-to-market-hub-that-connects-sales-marketing-and-customer-success-with-ronan-bray/) _2026-07-30 · APAC's B2B Growth Podcast_ What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growth at Cloud Assess, joins the podcast to unpack exactly that. From a two week Christmas break spent teaching himself to build apps, to rolling out a fully connected go to market platform that pulls live data from HubSpot, Google Search Console, and Notion,… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/4894b07b-c305-4eaa-b84f-56c775276a77.mp3) ## [AI-native marketing teams: Rethinking roles, skills and structure](https://share.transistor.fm/s/bbb32650) _2026-07-30 · CIM | The Chartered Institute of Marketing · CIM Marketing Podcast_ What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human… [Listen](https://media.transistor.fm/bbb32650/3c8091c6.mp3) ## [Ep. 224: How to Optimize B2B Marketing Performance with Proven Strategic Alliances](https://share.transistor.fm/s/ae808b9a) _2026-07-29 · EINBLICK · B2B Marketers on a Mission_ We often treat macroeconomics and B2B marketing as two completely separate ecosystems that function on entirely different levels and scale. However, if you look closer at the underlying factors such as silos, transactional friction, supply chain bottlenecks, and trust gaps, you’ll realise how striking the parallels are. Have you ever considered how high-level macroeconomic policies actually mirror… [Listen](https://media.transistor.fm/ae808b9a/7fc1315d.mp3) ## [Spotlight: The 5,000-Year-Old Method of Making People Remember You](https://mission.org/marketing-trends/) _2026-07-29 · info@mission.org (Mission) · Marketing Trends_ How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/6d482fa8-5a20-473f-97e7-c8978de3928d/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=6d482fa8-5a20-473f-97e7-c8978de3928d&feed=ZgJoLxHg) ## [The psychology behind better in-app conversion - Irwin Hau (Chromatix, ConversionCow)](https://www.remerge.io/) _2026-07-29 · fred.simmons@remerge.io (Remerge) · Apptivate: App Marketing Explained_ Irwin Hau, founder of Chromatix and ConversionCow, joins Apptivate to unpack the psychology behind customer conversion and why acquisition is only the beginning of the user journey. Drawing from more than 17 years of experience analyzing tens of thousands of websites, apps, and digital experiences, Irwin shares the principles that separate traffic from customers, how clarity and proof influence… [Listen](https://cdn.simplecast.com/media/audio/transcoded/2a5bb74c-4b95-4bdf-9cd1-76fd86a56d57/bfc15a7f-4730-43f9-a389-08b1b3366d4b/episodes/audio/group/0497e088-bd45-4b3c-9ea5-49bde86d39ed/group-item/181b6962-e38f-476c-a55b-bd99803406c0/128_default_tc.mp3?aid=rss_feed&feed=r1_OTPGB) ## [Sneak peek: AI-native marketing teams](https://share.transistor.fm/s/c08cd7e7) _2026-07-29 · CIM | The Chartered Institute of Marketing · CIM Marketing Podcast_ What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human… [Listen](https://media.transistor.fm/c08cd7e7/3b74670d.mp3) ## [#217 - Speed to Lead Wins More Patients](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-07-28 · Ignite: Healthcare Marketing Podcast_ Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to explore why patient acquisition depends on more than great campaigns. Drawing on her experience supporting multi-location dental organizations, Ana shares how speed to… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS217_Ama_Doran.mp3?dest-id=621261) ## [How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos](https://saashalffull.libsyn.com/how-intent-data-has-evolved-and-what-it-means-for-b2b-marketers-with-putney-cloos) _2026-07-28 · SaaS Half Full_ In B2B marketing, understanding buyer behavior has never been more complex. With AI, evolving content consumption, and diverse intent signals, marketers need new approaches to identify the right accounts and engage them effectively. In this episode, Putney Cloos , CMO at Bombora , dives into the changing world of intent data and how B2B companies can use it to make smarter decisions. Putney shares… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Putney_Cloos.mp3?dest-id=1579505) ## [Real SIMs for AI Agents (Sponsored)](https://crawlproof.com/a/b5Ipppf71JVq) _2026-07-28 · **Sponsored**_ Pass 2FA and verifications with real carrier numbers via our API. ## [CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change](https://omny.fm/shows/mi3-audio-edition/cmo-awards-podcast-episode-15-going-for-growth-aami-wesfarmers-health-on-the-case-for-behaviour-change) _2026-07-27 · Mi3 Audio Edition_ Host: Nadia Cameron, Publisher | Editor - Marketing This year's CMO Awards again set out to recognise marketing teams driving strategic growth for their organisations with our Best Growth Initiative of the Year Award, presented by Publicis Groupe. Our 2026 winner? A driving test from the Suncorp team that set out to change behaviour and instill safer driving practices across Australian consumers,… [Listen](https://mgln.ai/e/187/traffic.omny.fm/d/clips/fa326977-3de5-4283-9b8b-af3500c58607/106cbf70-9c7d-453d-badd-b30c006f9d6e/d34bc78e-1a65-4dce-9fb1-b4940087e733/audio.mp3?utm_source=Podcast&in_playlist=6c2ccd47-e34e-4bcd-aee4-b30c006f9d7b) ## [Why I spent half a million dollars on brand](https://umault.com/insights) _2026-07-24 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while… [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/1ed8d23f-cbfb-43e5-ab75-f2393d5da946/group-item/cbfecb3b-b90a-4d18-8712-28eb05a10784/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## How to Market Complex Products Without Being an Engineer _2026-07-24 · Content Marketing, Engineered Podcast | TREW Marketing_ Breaking into a technical industry can feel intimidating for marketers, especially when you're surrounded by engineers, product experts, and complex technologies. But you don't need to become an engineer to become an effective industrial marketer. In this episode, you'll learn practical strategies for building confidence, creating stronger content, and connecting with technical audiences. \\ In… [Listen](https://www.buzzsprout.com/867493/episodes/19541454-how-to-market-complex-products-without-being-an-engineer.mp3) ## [Who really won the World Cup?](https://sproutsocial.substack.com/p/who-really-won-the-world-cup) _2026-07-23 · Sprout Social · Sprout Social_ The players, brands and moments that stood out on social. ## [Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands](https://omny.fm/shows/mi3-audio-edition/cultural-affinity-and-long-term-memory-coding-that-drives-future-demand-how-pairing-high-attention-winter-olympic-games-content-and-digital-out-of-home-delivered-gold-for-brands) _2026-07-23 · Mi3 Audio Edition_ Host: Nadia Cameron, Publisher | Editor - Marketing In a fragmented media landscape, reach isn't the only factor broadcast channels need to deliver brands. They also need to grab attention - a vital quantity in building the mental availability and positive, differentiated associations brands require to stand out and be considered. Marketers know it and they're crying out for ways to achieve it:… [Listen](https://mgln.ai/e/187/traffic.omny.fm/d/clips/fa326977-3de5-4283-9b8b-af3500c58607/106cbf70-9c7d-453d-badd-b30c006f9d6e/e43e552d-d725-4f68-a58c-b490002141c3/audio.mp3?utm_source=Podcast&in_playlist=6c2ccd47-e34e-4bcd-aee4-b30c006f9d7b) ## [Ep. 223: How to Transform Your B2B Website into a Revenue-Generating Machine](https://share.transistor.fm/s/d0e0cdd5) _2026-07-22 · EINBLICK · B2B Marketers on a Mission_ A B2B company’s website is so much more than a passive “digital shop window.” When engineered and promoted strategically, it can help you establish category credibility, capture high-intent demand, generate qualified leads, and ultimately, build pipeline. Unfortunately, many B2B companies still treat their website like a digital brochure, leading to prospect drop-off and leaking revenue without… [Listen](https://media.transistor.fm/d0e0cdd5/254cddb9.mp3) ## [making it work #9](https://amiamarketer.substack.com/p/making-it-work-9) _2026-07-22 · nini · am i... a marketer?_ the design tool rabbit hole! ## [The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI](https://marketingb2btech.napierb2b.com/e/the-evolution-of-ai-in-marketing-a-discussion-with-rafa-flores-at-treasure-ai/) _2026-07-22 · Marketing B2B Technology_ Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to “boomerang” leader returning after six years away, and Treasure Data’s rebrand to Treasure AI. Flores says the shift is an evolution based on the company’s machine-learning and predictive heritage, its technical DNA of using AI internally, and a desire to… [Listen](https://mcdn.podbean.com/mf/web/qp3wwmd2gjjf5zn7/Rafael_Flores_-_Treasure_Data_-_July_1st8cy5r.mp3) ## [#216 - Patient Acquisition Starts With Operations](https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/) _2026-07-21 · Ignite: Healthcare Marketing Podcast_ Healthcare marketing doesn't have a lead problem. It has an operations problem. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Colleen Mulder, a Multi-site, Private Equity Marketing Consultant and Fractional CMO, to explore why patient acquisition depends on far more than great marketing. Colleen shares how the fastest-growing healthcare… [Listen](https://traffic.libsyn.com/secure/ignitedigitalmarketing/FINAL_IDM_EPS216_Colleen_Mulder.mp3?dest-id=621261) ## [Season 4, Episode #16: From Stuck to Successful - Interview Matt Mulcahy – Cybersecurity Leader, AI Adoption Expert & Technology Entrepreneur](https://scottdigitalmarketing.libsyn.com/season-4-episode-16-from-stuck-to-successful-interview-matt-mulcahy-cybersecurity-leader-ai-adoption-expert-technology-entrepreneur) _2026-07-20 · From Stuck To Successful_ Matt Mulcahy is the Founder and CEO of Miami Cyber , where he helps organizations securely adopt AI, modernize their technology, and reduce cyber risk. Drawing on years of experience in managed services, cybersecurity, and business technology, Matt believes that successful AI isn't about choosing the latest model—it's about building the right business processes, governance, and strategy first. In… [Listen](https://traffic.libsyn.com/secure/scottdigitalmarketing/S4_E16_-_MATT_MULCAHY.mp3?dest-id=692581) ## [Season 4, Episode #15: From Stuck to Successful - Interview Brad Bakken – Citizens Independent Bank & Banking Leader](https://scottdigitalmarketing.libsyn.com/season-4-episode-15-from-stuck-to-successful-interview-brad-bakken-citizens-independent-bank-banking-leader) _2026-07-20 · From Stuck To Successful_ Episode DESCRIPTION: Brad Bakken is the President and CEO of Citizens Independent Bank (CIB) , one of Minnesota's premier family-owned community banks. Having spent more than four decades with the bank, Brad has helped continue the legacy started by his mother, Connie Bakken, whose vision and leadership transformed Citizens Independent Bank into a trusted financial institution serving businesses… [Listen](https://traffic.libsyn.com/secure/scottdigitalmarketing/S4_E15_-_BRAD_BAKKEN_1.mp3?dest-id=692581) ## [Season 4, Episode #14: From Stuck to Successful - Interview William Lynn Scott – Dad, Grandpa, Grateful Retiree](https://scottdigitalmarketing.libsyn.com/season-4-episode-14-from-stuck-to-successful-interview-william-lynn-scott-dad-grandpa-grateful-retiree) _2026-07-20 · From Stuck To Successful_ Long before the internet, Wi-Fi, video games, and social media, the world was different. Better. More peaceful with less injustice. On today's episode, we talk about those things as I interview my dad, William Lynn Scott. He's arguably the smartest man I know, could easily win any Jeopardy competition, and he's the guest for today's show. He's a titan to me. I can still remember how patient my dad… [Listen](https://traffic.libsyn.com/secure/scottdigitalmarketing/S4_E14_-_LYNN_SCOTT_DAD.mp3?dest-id=692581) ## [Season 5, Episode #2: From Stuck to Successful - Interview Edwin Eaton - Entrepreneur, SaaS Founder & Business Growth Leader](https://scottdigitalmarketing.libsyn.com/season-4-episode-17-from-stuck-to-successful-interview-edwin-eaton-entrepreneur-saas-founder-business-growth-leader) _2026-07-20 · From Stuck To Successful_ Edwin Eaton is the founder of Cinch CRM and iPro Building Services , a software platform built to help commercial cleaning companies streamline operations and accelerate growth. After building iPro into one of the fastest-growing commercial cleaning companies in the Pacific Northwest—serving major data centers and earning multiple Inc. 5000 honors—Edwin turned his real-world experience into… [Listen](https://traffic.libsyn.com/secure/scottdigitalmarketing/S5_E02_-_EDWIN_EATON_IRONSCALES_sponser-1.mp3?dest-id=692581) ## [Content, Simplified with Lee Densmer](https://funnelreboot.com/content-simplified-with-lee-densmer/) _2026-07-20 · Funnel Reboot_ Talk of Content marketing started appearing online around 2007. One of the few people who started talking about it was former Funnel Reboot guest Joe Pulizzi. It wasn't until 2014 I became aware of marketers who were staking their career on the profession of creating content. I found the idea of giving-away-expertise a bit unsettling. Maybe it was because for a dozen years prior to that, I'd… [Listen](https://traffic.libsyn.com/secure/funnelreboot/e238.mp3?dest-id=535703) ## [The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland](https://xgrowth.com.au/podcast/the-partner-marketing-playbook-nobody-talks-about-with-jordana-sunderland/) _2026-07-16 · APAC's B2B Growth Podcast_ Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partner marketing looks like and why so many companies get it fundamentally wrong. From her early career marketing pharmaceuticals to her current work… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/2f17a66a-eff9-443a-9710-d486fb3d656f.mp3) ## [The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030](https://share.transistor.fm/s/c726f589) _2026-07-16 · CIM | The Chartered Institute of Marketing · CIM Marketing Podcast_ Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Jemma Conner, Associate Director at YouGov, Jamie Credland, CEO of World Media Group, and James Delves, Head of PR and External Affairs at CIM to unpack new CIM research on AI in marketing.… [Listen](https://media.transistor.fm/c726f589/600d3a6f.mp3) ## [Ep. 222: How to Turn “Data Overload” into “Decision Velocity” using Research](https://share.transistor.fm/s/ae037136) _2026-07-15 · EINBLICK · B2B Marketers on a Mission_ Modern B2B marketing starts with deep curiosity. To outperform and outmaneuver the competition, marketing teams must navigate a rapidly evolving market research landscape to make faster, smarter decisions. They must lead with strategy, by being the voice of the customer, and by leveraging data that really moves the needle. So, how can B2B marketing teams strategically harness consumer insights to… [Listen](https://media.transistor.fm/ae037136/0c65cd91.mp3) ## [How to build a “Marketing Brain” using Claude with Anna Fisher](https://podcasters.spotify.com/pod/show/radicallytransparent/episodes/How-to-build-a-Marketing-Brain-using-Claude-with-Anna-Fisher-e3limj9) _2026-07-15 · Oktopost · Radically Transparent_ Are you drowning in the nonstop pressure to adopt AI while staring down an aggressive quarterly pipeline goal? You aren't alone. In this episode of Radically Transparent, Anna Fisher, CMO of Kustomer, pulls back the curtain on how she is steering her marketing, SDR, and partnership teams to integrate AI into their day-to-day workflows without losing the strategic thinking that drives revenue.Anna… [Listen](https://anchor.fm/s/ef7764c/podcast/play/122296361/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-2%2Fba31f6d1-8f92-56bf-a02e-1c4e67875bc1.mp3) ## [Marketing Has Forgotten What It’s For](https://mission.org/marketing-trends/) _2026-07-15 · info@mission.org (Seth Matlins, Stephanie Postles, Mission) · Marketing Trends_ Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep customers. In this episode, Seth joins Stephanie Postles to explain why CMO job descriptions are often fundamentally… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/650fbff6-f64b-452b-8b01-288f3b16ee6a/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=650fbff6-f64b-452b-8b01-288f3b16ee6a&feed=ZgJoLxHg) ## [The future of ASO in an AI world - Yevhen Tarasenko (Apptonomy)](https://www.remerge.io/) _2026-07-15 · fred.simmons@remerge.io (Remerge) · Apptivate: App Marketing Explained_ Yevhen Tarasenko, CMO and co-founder of Apptonomy, joins Apptivate to discuss how app store optimization is evolving in the age of AI. After more than a decade in ASO, Yevhen shares how the discipline has changed from a keyword-focused practice into a broader challenge of app discoverability across app stores, search engines, Reddit, and large language models. The conversation explores the… [Listen](https://cdn.simplecast.com/media/audio/transcoded/2a5bb74c-4b95-4bdf-9cd1-76fd86a56d57/bfc15a7f-4730-43f9-a389-08b1b3366d4b/episodes/audio/group/9e39b7fd-788e-4962-8b4c-02d18eb39ad5/group-item/1efbcdeb-3d79-4084-b540-106b343aeb7c/128_default_tc.mp3?aid=rss_feed&feed=r1_OTPGB)