Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands

Host: Nadia Cameron, Publisher | Editor - Marketing In a fragmented media landscape, reach isn't the only factor broadcast channels need to deliver brands. They also need to grab attention - a vital quantity in building the mental availability and positive, differentiated associations brands require to stand out and be considered. Marketers know it and they're crying out for ways to achieve it:…