#218 - CTV Isn't Just a Branding Channel Anymore

Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President of Cardinal Digital Marketing, sits down with Ruchi Patel, Group Media Director at Cardinal, to explain why…