NielsenSports SA launches AI-powered platform, putting 150 million sports fan data points at users’ fingertips

Nielsen Sports South Africa used its Annual Sports Trends Breakfast, held on 23 July 2026 at The Forum, Bryanston, to unveil SIYA (Sponsorship Intelligence Yielding Answers), an AI-powered platform that enables brands, rights holders and broadcasters to access Nielsen Fan Insights research and receive real-time, verified insights in minutes. SIYA gives Nielsen Sports SA subscribers direct access…