Why I Stopped “Creating Content”

Michael Lynch: The first time I saw Michelangelo’s David in person, I wept. Never in my life have I witnessed a more beautiful piece of content […] My awe only grew when I noticed the museum gift shop converting 60% of its traffic, numbers that would make any content creator salivate. Does that verbiage resonate with your mindset? When I describe website visitors as “readers,” it reminds me that…