Orange Wednesdays (2003 - 2015)

a mobile network promotion that turned into a national weekday habit. you sent the word film to 241 on a wednesday and the code that came back bought two cinema tickets for the price of one. it ran from 2003 to 25 february 2015 and for most of that time it was the best-known thing about orange in britain. it outlived the cinema advertising and the bafta sponsorship that had been built around it,…