DAG (2007 - 2008)

a telephone company and a newspaper publisher started a free daily together in may 2007, on the theory that a printed page could hand you off to a website and a phone screen. dutch commuters took 400,000 copies a day at the peak, which sounds like success until you look at what advertisers were willing to pay for a reader who had not chosen to read. kpn walked away from the content side after…